Corner Brook, Newfoundland, Canada
March 23, 2012
Stevia Nutra Corporation -- (The Company), an Agro-Management company focussed on stevia agronomics, is pleased to announce the appointment of Brian W. Dicks as the Company's President.
Mr. Dicks brings with him over 30 years of senior management experience in financial and corporate governance. Prior to being the Senior Vice President of Visible Innovation Inc. in 2008, Mr. Dicks launched Corporate Financial Planners Inc. in 2002. Earlier, he worked with Coleman Management Services Limited in several capacities, including Controller (1980 to 1992) and Director of Corporate Development (1992 to 2002) where he provided planning and support for corporate growth.
"I welcome the opportunity to lead Stevia Nutra's executive team during such an exciting time in the Company's history," said Mr. Dicks. "I look forward to working with the Company on developing Stevia Nutra's mission of growing to become one of the world's largest producers of the highest quality stevia."
Stevia Nutra is an Agro-Management company focused on stevia agronomics which includes plant breeding, proprietary agricultural practices and post-harvest techniques. Stevia Nutra intends to invest heavily in R&D and IP acquisition and manage large-scale plantations for the production of high value stevia products.
Stevia Nutra is dedicated to utilizing best agronomic and business practices to demonstrate the sustainability and profitability of stevia production. By subscribing to, and implementing the performance standards published by the World Bank, Stevia Nutra is committed to becoming the premier producer of the highest quality stevia. Stevia Nutra recognizes the potential this remarkable plant has to reduce the global epidemic of obesity and diabetes and promote general good health. The Company's priority will be to embrace sustainability for smarter innovation and profitable growth.
Stevia and the stevia sector:
Stevia is the world's only all natural zero calorie sweetener. Since being approved by the United States Food and Drug Administration late in 2008, stevia can now be found in over 6,000 food, beverage and medicine products, with many more new products to follow as globally consumers are making healthier food choices.
Stevia is the fastest growing sweetener product in the world. The World Health Organization estimates that stevia will replace up to 20% of the global sweetener market valued at over $10 Billion USD. Zenith International expects that stevia agriculture production will have to triple within two years to keep up with the strong demand. Only one year after FDA approval in the U.S., stevia sales surged past both aspartame and saccharin in the tabletop sugar market.
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