The Netherlands and USA
July 24, 2020
Yellow and Orange Share Passion
Dümmen Orange and Yellowstone Forever, the official non-profit partner of Yellowstone National Park in the US, signed an agreement for joint branding of a new yellow petunia. Named “Yellowstone Forever,” this unique and innovative new petunia was developed exclusively for the non-profit organization by Dümmen Orange, and was bred from the company’s highly successful line of petunias.
“Yellowstone Forever” petunia displays a one-of-a kind yellow color on super blooms and offers excellent gardening performance. Royalty revenues generated by sales of the “Yellowstone Forever” petunia vegetative cuttings will be donated to Yellowstone Forever.
Yellowstone Forever is a certified 4-star and Best in American Charity. The non-profit partners with Yellowstone National Park to create opportunities for all people to experience, enhance, and preserve this historic American treasure forever. Yellowstone Forever’s mission of engagement and support through education and fundraising will ensure Yellowstone remains vital and awe-inspiring for generations come.
Rebecca Lusk, Retail Director for Dümmen NA, Inc. says, “This collaboration between Dümmen Orange and Yellowstone Forever allows both of our organizations to share our passion for nature and all its beauty, now and in the future.”
“We are excited to partner with Dummen NA, Inc.,” said Edna Johnson, Acting President & CEO of Yellowstone Forever, “and we are grateful for their support of the world’s first national park.”
An important component of the co-branding initiative is a fresh new pot design. It features a stylized geyser erupting from a mound of “Yellowstone Forever” petunias, with a backdrop of mountains, all designed in an attractive green color. The green color subtly reinforces the American-made pot’s recyclable status.
Growers may begin ordering cuttings for this amazing new petunia hybrid beginning in Week 40, 2020.
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