De Lier, The Netherlands
January 7, 2026
>> Fruit Logistica 2026: Rijk Zwaan präsentiert Innovationen
Rijk Zwaan is excited to kick off the year at Fruit Logistica Berlin, the world’s leading trade fair for fresh produce and innovation. As a breeding company at the start of the food chain, we do more than supply seeds: we work closely with growers, processors and retailers to ensure a reliable, year-round supply of fresh fruits and vegetables. From 4-6 February, you’ll find us in Hall 1.2, Stand D-13. Come and see how we turn business relationships into partnerships.
Strong and resilient crops for retail success
A reliable year-round supply starts with strong crops. “At Fruit Logistica, we showcase innovations that help growers produce healthy crops and secure production. This not only strengthens their business but also ensures the fresh produce chain and retailers can offer consumers the quality they expect, every single day," says Jan Doldersum, Manager Chain & Retail at Rijk Zwaan.
From Nasonovia Defense lettuce for sustainable pest control to Blue Leaf™ cucumbers for robust crops, these genetic solutions help the entire chain deliver consistent quality: a win for growers, retailers and consumers. And as hydroponic systems continue to gain ground, we’re showcasing pioneering examples from the USA proving that technology and sustainability go hand in hand.
Consumer preferences: health & nutrition
At Rijk Zwaan, we believe vegetables are the foundation of a healthy lifestyle. We’re proud to highlight varieties that deliver not just great taste but are also a natural source of vitamins, like our peppers Tatayoyo® and Sweet Palermo®.
Besides health, consumers also want convenience. After introducing a sneak peek at our consumer brand Veggies First last year, we’re now bringing it to Berlin’s trade-show floor in full force. Our veggie snack wall will show how we make vegetables an irresistible part of daily life. Veggies First is here to challenge conventions and prove one thing: it’s always time for vegetables.
Celebrating crunch
Crunchiness means freshness – and we’re redefining it. Try our MyCubies® snack cucumbers, new snack tomatoes like Calchetto, Laurenchetto and Abrametto, and the award-winning Tatayoyo® snack-size pepper. Plus, discover our brand-new snack lettuce concept, developed together with partners in Spain. Visit our booth to be among the first to taste it!
Inspiration at Rijk Zwaan Retail Centre
Our Retail Centre is the place where innovation in the fresh produce sector truly comes to life. Here, we showcase how we anticipate market trends and respond to consumer preferences. Explore our award-winning products and gain valuable insights designed to help growers and retailers succeed together.
Innovation in action: hydroponic demo in the Netherlands and open-field demo Spain
After discovering our newest innovations at Fruit Logistica, join us for our Hydroponic Demo Days in the Netherlands (26 January to 6 February) and Winter Open Field Days in Spain (9-13 February) to see our latest concepts in action. These events offer practical insights and inspiration for growers, retailers and partners looking to stay ahead in a changing market. See the event overview here
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