San Francisco, California, USA
October 19, 2009
How do you make an already-strong crop foundation with Integra Fortified Seed even stronger? By backing it with a unique and comprehensive seed technology program: The Insight Research and Demo Plot Program.
Wilbur-Ellis and Integra Fortified Seed have established the Insight Research and Demo Plot Program to highlight the company’s entire portfolio of research, hands-on demonstrations, in-field corn training and data analysis.
“First comes research to help determine the best traits and genetics for each area,” said Gary Olson, Corn Research Product Manager for Integra Fortified Seed. “Then we conduct demonstrations to clearly show how each of the traits and genetics perform in the field, and showcase the value of the Manifest Treatment System and other Wilbur-Ellis products. During the in-field training we evaluate how local environmental conditions affect genetics, plus train our sales staff and agronomists on the best genetics for each specific area. Finally, data analysis measures and tests the impact of nutrition on performance and yield for each hybrid.” These four phases are being implemented at each of the seven Insight Research and Demo Plots across the U.S.
Integra chooses the best trait and genetic components for each crop and region, and then fortifies every seed with Manifest™, a unique treatment system that improves seedling development. The only fortified seed on the market, Integra’s hybrids and varieties start with the best trait technologies around. New in 2010, Integra will feature the latest traits from Monsanto, including Genuity™ VT Triple PRO™ and SmartStax™ corn as well as Genuity™ Roundup Ready 2 Yield™ soybeans, and Roundup Ready® canola.
Integra Fortified Seed with Manifest is available through dealers in the following areas: Arizona, California, Colorado, Idaho, Kansas, Michigan, Minnesota, Montana, Nebraska, Nevada, New Mexico, North Dakota, Oregon, South Dakota, Texas, Utah, Washington and Wisconsin. To locate a dealer or learn more about Integra Fortified Seed go to www.IntegraSeed.com.
Integra Seed History
Wilbur-Ellis acquired Integra Seed in May 2006 with the goal of increasing their ability to deliver the most advanced seed technology through a trusted seed brand. Integra was originally a privately held seed company based in the northern United States.
Wilbur-Ellis Company
Wilbur-Ellis Company is a leading provider of crop inputs and technology to farmers and dealers in the United States. Wilbur-Ellis’s mission is to provide the most advanced crop production technology with the goal of maximizing customers’ return on investment.
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