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NativeSeed Group, a portfolio company of Heartwood Partners, acquires Arrow Seed


Nebraska, USA
July 24, 2024

By acquiring Arrow Seed, NativeSeed Group has doubled down on its commitment to provide conservation and premium forage seed.

Heartwood Partners is pleased to announce that after four generations of family ownership, Arrow Seed has joined Heartwood’s growing seed and erosion control platform, NativeSeed Group (“NativeSeed”). Located in Broken Bow, Nebraska, Arrow Seed (“Arrow Seed”) is a producer and supplier of conservation and premium forage seed, primarily serving the Midwest. In addition to expanding NativeSeed’s geographic footprint into the Midwest, the acquisition bolsters its product portfolio with expanded warm-season seed varieties. This is the second add-on acquisition completed by NativeSeed Group since Heartwood Partners acquired the business in April 2022.

Arrow Seed conditions and packages native grass, wildflower, forages, turf grasses, small grains and other related varieties of seeds and seed mixes for farm and conservation applications. Customers include seed distributors, retailers, farmers, state and local conservation districts, municipalities, and private landowners.

“We were fortunate to have been presented with this opportunity as we continue to expand our geographic footprint,” said NativeSeed Group CEO Rob Wendell. “Arrow Seed’s core values, rooted in providing customers with high quality custom seed mixes on a just-in-time basis, align perfectly with how we do business. We also see a tremendous fit with our Star Seed operation (www.gostarseed.com) in nearby Osborne, Kansas, by sharing resources and best practices in procurement and customer service. Both entities will be better positioned to deliver immediate value to the market and be ideally positioned to meet projected long-term growth in cover crops and conservation throughout the Midwest.”

“We are pleased to support NativeSeed with its second strategic acquisition, helping the platform further add scale and grow its footprint,” said James Sidwa, Managing Partner, Heartwood Partners. “We look forward to continuing to build NativeSeed Group’s portfolio of brands and continuing to invest in future growth.”

Heartwood Partners and NativeSeed would like to recognize the advisory team at Verdant Partners for their efforts in closing this transaction and making this partnership possible.


About Arrow Seed
Arrow Seed was established in Broken Bow, Nebraska in 1946. The company has been under the same family ownership since 1954 with four generations working/have worked in the business. Facilities include 60,000 square feet of seed conditioning, distribution, and retail space located in Broken Bow. While forage legumes, grasses, and forage and grain sorghums are a major part of the business, related lines of food plots and cover crops are increasingly important to the company and its customers.

Arrow Seed conditions and packages seed that is well adapted to the area and purchases seed from established companies. As many as 32 different seed species have been conditioned through the company's modern seed cleaning plant. Forage, small grain, and turfgrass products are provided to over 150 dealers in Nebraska, Kansas, Colorado, and South Dakota. Food plot mixes are distributed through a network of pro-shops, land managers, and retail stores in the Eastern half of the US. Other customers include government agencies, golf courses, landscape contractors, and other seed companies. For more information about Arrow Seed. please visit www.arrowseed.com

About Heartwood Partners
Heartwood Partners, a middle market private equity firm founded in 1982, is differentiated by a unique lower-leverage, current cash yield approach designed to create partnership with continuing management. Our approach combines a conservative capital structure with strategic execution to support long-term growth, including organic and acquisition-driven expansion into new products, services, and end markets. In addition, we support each management team with our in-house Value Creation Specialists who provide deep, subject-matter expertise in strategic areas such as eCommerce and digital marketing, human capital and organizational design, and IT improvement and acquisition integration. We currently manage over $1.4 billion in investments and commitments, and our principals have invested in more than 100 platform and add-on acquisitions. Heartwood is currently investing from Heartwood Partners IV, LP, and is focused on founder, family and management-held businesses serving the food, agriculture, specialty chemicals, niche manufacturing, packaging, and industrial & consumer services markets. For additional information about Heartwood, please visit their website.

About Native Seed Group
Headquartered in Carpinteria, CA, NativeSeed is a provider of native and conservation seed, farm seed, and erosion control products used in land reclamation and conservation, agriculture, and consumer applications. The Company goes to market under several market leading regional brands, serving a diverse group of landowners, energy companies, state & federal agencies, regional conservation districts, NGOs, farm co-ops, environmental engineers, and contractors, with a particularly strong presence throughout the Western and Midwestern U.S. The company’s Nature’s Seed brand sells flower, turf, and pasture blends to homeowners, hobby farmers, and smaller rural landowners throughout the United States. For more information, please visit the NativeSeed website.



More news from:
    . Verdant Partners LLC
    . Arrow Seed
    . NativeSeed Group


Website: http://www.verdantpartners.com

Published: July 24, 2024

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Verdant Partners
initiated this transaction
and advised Arrow Seed.


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