Cees Boonman
President
Ball Seed Company
USA
Achievements
Our top goal at Ball is to
provide the best possible product quality, selection and service
to our customers, and we continually work to innovate in every
way to meet that goal. Ball was the company that first started
to enhance flower seed and its Seed Technology Services (STS)
is a leader in this field with proprietary priming, pelleting
and coating technologies. We pioneered the Ball Vigor Index®,
our patented computer-imaging system, which is used to evaluate
the seed vigor of many of the industry’s leading crops. The
Ball Certified Plants® program is a critically acclaimed
quality assurance process that ensures that every stock plant
for every Ball FloraPlant variety is culture and virus-indexed,
meaning that every cutting the company ships is certified
clean. Ball Helix was established in 1998 to conduct
advanced research activity for Ball Horticultural Company.
Our customers count on Ball to
offer a wide range of outstanding products, and to that end
we’ve made product development a major priority. Ball has
introduced many innovative, award-winning varieties to the world
of horticulture like the Wave® series of petunias,
Super Elfin® impatiens, Fiesta™ double impatiens,
AngelMist® angelonia and Fanfare™ trailing
impatiens. Ball continues to be an innovator with products like
the extremely successful Fantastic Foliage™ collection of
seed-grown ornamental foliage plants, which are ready-made for
mixed plantings in containers and landscapes.
To provide the ultimate in
customer service, we developed WebTrack™, a
state-of-the-art online ordering system. It gives our customers
live access to thousands of seed, plant and plug products and
supplies, at their convenience. Up-to-the-minute inventory
information gives customers real-time product availability and
assures they get what they order.
Challenges
The challenges that Ball faces
are not unlike the challenges the horticulture industry faces as
a whole. Seed and plant health issues are extremely important,
and we must continually monitor product quality to ensure that
every product we ship meets or exceeds our customers’
expectations. Our very high standards mean that we must be very
vigilant in production practices, product testing and
evaluation.
In addition, our customers feel
pressure by discount stores and home improvement centers to not
only keep their prices low, but to provide more service at the
same time. This situation challenges Ball as a supplier to be
price-sensitive and to continually offer new products which will
provide a premium to consumers and landscapers.
As it moves into the future, Ball
will continue to lead the way with state-of-the art technology,
cutting edge marketing programs, unequaled customer service and,
of course, many more exciting, never-before-seen ornamental
plant varieties!
Ball
Horticultural Company
was founded by George J. Ball, a cutflower breeder and grower.
He started the business of selling seed near Chicago, Illinois,
in 1905. His son Carl Ball oversaw the expansion of the company
by acquiring breeding and production operations, including
PanAmerican Seed and Linda Vista. Under Anna Ball,
third-generation leader of Ball Horticultural Company, many
acquisitions have been made to strengthen Ball distribution
globally; including, notably, the purchase of the Colegrave
Group, which added distribution in the United Kingdom, Holland,
France and Australia. Joint ventures in Korea, Japan, Brazil
and Colombia satisfy local growers’ needs for new and
interesting ornamental plants.
Today, Ball Horticultural Company
is an internationally renowned breeder, producer and wholesale
distributor of seed, plants and cuttings of annual and perennial
flowers. Ball Seed, the original North American
distribution company, has grown into the largest supplier of
ornamental horticulture products in the United States and
Canada. Ball FloraPlant, which was founded in 1989, is
now one of the leading breeders and producers of vegetative
plants in the world. Ball launched its Simply Beautiful®
brand of easy-care plants to home gardeners in 2002. A leading
presence in Asia, Europe and the Americas has solidified Ball as
the world leader in floriculture.
For more information about Ball Horticultural Company, please
visit www.ballhort.com
For more information about
Ball Seed Company, please visit
www.ballseed.com |