|
Independent Professional Seed Association offers two webinars:
- Coaching and company culture: building your company into a community of leaders
- David vs. Goliath: how to fight the marketing battle against a giant
USA
April 2, 2014
 Coaching and Company Culture: Building Your Company Into a Community of Leaders
Mark Uhlenberg, Owner, The Heartwood Group
Tuesday, April 15 • 10 a.m. Central Time
Your clients are looking for leaders to help them be competitive and successful in a dynamic agricultural environment.
Attend this session to learn how to clearly define your company culture, to differentiate yourself from your competitors, and to make company culture an important sales feature to your customers.
****
 David vs. Goliath: How to Fight the Marketing Battle Against a Giant
Dave Smith, Owner, VirTrus Consulting
Wednesday, April 16 • 10 a.m. Central Time
National brands vs. regional brands - who really has the advantage? Come learn how your regional, independent seed brand can successfully take on the national companies in your market area, gathering valuable insights you can put in place for immediate impact!
You will learn how "underdogs" in the past have brilliantly created tactics that differentiated and allowed them to compete and win against much larger foes. You will see the 5 strategies David-like brands use to not only equalize the fight but give them the edge.
This is a must-see for small and medium-sized seed companies who battle giants in your marketplace. In the end, you may even start to feel a little sorry for "Goliath"!
****
These webinars are FREE to IPSA members. If you are an IPSA member and wish to register, please click here.
Non-members will be charged $50 to register for one webinar or $75 for both. If you are a non-member and would like to register for one or both webinars, please click here and use this payment link to submit payment to IPSA.
If you wish to register for both webinars, you will need to register separately for each by clicking here. You will only need to submit payment through the payment link once.
Please contact Jennifer Hospodka at IPSA, 402-991-3550, with any questions about payment.
This is an audio broadcast with a live powerpoint presentation... audio will be available through your computer speakers or your telephone .
High-speed internet is required for this event.
More news from: IPSA (Independent Professional Seed Association
Website: https://ipseed.org Published: April 2, 2014 |
|
The news item on this page is copyright by the organization where it originated
Fair use notice |
Topics
Species
