| Zeraim Gedera
began its involvement in seedless watermelon in 1986. It was a new area
of operation and much has been invested in research and development.
After learning the tricks of the trade, performance has skyrocketed and
currently our varieties are considered some of the best in the market.
Our Crimson type seedless watermelons "Sweetheart" and "Crispy
Sweet" are performing outstandingly here in Israel as well as in the
USA and Mexico.
 "Motril", our Tiger Stripe seedless watermelon,
has quickly become one of the most successful varieties in Spain. Our
program continues to reach even higher levels through well-focused
research and development. New advances are being made to deliver
consistent, high-performance products with wide climatic condition
adaptability. Our ultimate goal is to provide the farmer with the right
variety, consistently bringing a high quality product to the consumers. |
Recently, we interviewed two Israeli growers
in order to get some feedback directly from the field. Hanan Mor, a key
Israeli watermelon grower from the village of Kfar Tafor, near Mount
Tabot, markets his watermelons to the large food chains. He brands his
produce with his own label and deliberately
 includes
his telephone number.
"What I look for in a watermelon is
quality", says Hanan, "and I am not afraid to take responsibility for my
produce. Like any other food, watermelon has to be pleasing to the eye,
and a good watermelon variety has to show consistency over a long period
of time. good color, taste and shelf-life are essential. Zeraim Gedera's
watermelon breeder is top-notch."
This year, Hanan grew Zeraim's "Sweetheart"
and "Crispy Sweet" on 50% of his land and he is planning to
increase the areas grown with Zeraim Gedera varieties next year.
page 2 |
