Greensboro, North Carolina
May 15, 2009
As more and more growers embrace
the internet as a convenient source of agronomic information,
Syngenta Crop
Protection, Inc. has made finding that information a bit
easier. FarmAssist.com,
the online face of the company for growers and retailers, has
been redesigned to enhance the customer experience.
With more than 30,000 visitors per month, FarmAssist® provides
users with up-to-the-minute agricultural news and commentary,
local weather customized by zip code, market observations and
agronomic and product information.
The refreshed FarmAssist
provides a better user experience, allowing visitors to navigate
more easily through current industry news, updated educational
materials and a new audio/visual library, featuring agronomic
and product information, crop-related videos and customer
testimonials. The new site improves upon the previous site that
was set in place more than four years ago.
“The revamped site features a number of improvements over the
old site,” said Anthony Transou, Syngenta internet marketing
manager. “We were able to update the design, making navigation
easy and efficient, and add improved features to provide users
more agronomic resources. We continue to analyze our service
offerings for our customers and provide them with the best
information in whatever manner is most convenient for their
business.”
To provide growers with agronomic and market information where
they work, Syngenta plans to launch a mobile site geared to the
increasing of number growers and retailers who rely on current
technology for industry and brand-related information. The
mobile site, launched at the end of April, will be compatible
with any mobile device with wireless Web service, free to
download and provide up-to-date and customizable access to
commodities, market commentary and pricing, agronomic news and
weather.
For more information and to explore the new and improved
FarmAssist Web site, please visit
www.farmassist.com.
Syngenta is one of the world's leading companies with more than
24,000 employees in over 90 countries dedicated to our purpose:
Bringing plant potential to life. Through world-class science,
global reach and commitment to our customers we help to increase
crop productivity, protect the environment and improve health
and quality of life. For more information about us please go to
www.syngenta.com.
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