Greensboro, North Carolina
March 26, 2009
Continuing its investment in
agriculture, Syngenta is
sponsoring the popular recall training course in Salinas,
Calif., offered by the
United Fresh Research & Education Foundation. This course is
specifically designed for the produce industry to help companies
prepare for and defend against the backlash a product recall can
cause. Syngenta is sponsoring this course because it knows it is
critical for companies to be prepared in the event of a recall.
The “Training for Recall, Communicating Under Fire”
training program will be held May 27 – 29 in Salinas,
California. The recall/crisis management course will be held
May 27 – 28 and media training will take place May 28 – 29.
Similar seminars, also sponsored by Syngenta, will be held in
Florida in October.
This hands-on training program focuses on helping companies
understand the fundamentals of a product recall, including the
business’ responsibilities, the role of the Food and Drug
Administration (FDA), how to limit the organization’s liability
and manage customer expectations. In addition, the seminar
offers an in-depth look at how to build a customized
communication plan in the event of a recall, and explains how to
effectively communicate to the industry, customers, consumers
and the media.
In addition to the course, a customized media training session
is available. A separate registration is required for this
event, which will prepare companies for an interview so they
know what to expect in the real situation.
The registration fee for the two-day recall training program
includes two continental breakfasts, two lunches and all program
materials. The registration fee for the media training includes
the customized media training and breakfast on day three of the
program.
Companies looking for more information, additional updates on
registration rates or group discounts, or to register for the
workshop and/or media training can visit
www.unitedfresh.org/programs/recall.
Syngenta is proud of its commitment to the agriculture industry
and looks for ways to help make a difference. The sponsorship of
the recall training seminar and support of the PCA scholarship,
CAPCA annual meeting and Western Growers Association, highlight
the value Syngenta brings to the industry.
Syngenta is one of the world's leading companies with more
than 24,000 employees in over 90 countries dedicated to our
purpose: Bringing plant potential to life. Through world-class
science, global reach and commitment to our customers we help to
increase crop productivity, protect the environment and improve
health and quality of life. For more information about us please
go to www.syngenta.com.
Always read and follow label instructions before buying or using
Syngenta products. The Syngenta logo is a registered trademark
of a Syngenta Group Company. |
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