Research Triangle Park, North
Carolina
March 23, 2009
BASF is introducing for the first time Plant Health Month in
April to raise awareness of the improved Plant Health benefits,
optimal disease control and increased yields delivered by
Headline® fungicide. In addition to educating about the benefits
of Plant Health, the month-long campaign also includes Headline
gear giveaways and a contest with prizes up for grabs.
“April is an ideal month to talk about the importance of Plant
Health benefits because the season is just beginning and growers
are working hard to ensure they will achieve maximum yield
potential in their crops,” said Gary Schmitz, Ph.D., Midwest
Regional Technical Manager, North America, BASF Agricultural
Products. “Headline offers more than just disease control. It
also provides physiological benefits that can help growers get
the most out of every acre.”
Growers can visit
www.planthealth.agweb.com for resources about Plant Health
Month, Headline field trial data and success stories from
growers who have witnessed the Plant Health benefits of Headline
firsthand.
The Headline Storytellers Contest also kicks off as part of
Plant Health Month, which includes great prizes, including an
all-terrain vehicle (ATV) and 2010 Commodity Classic
registrations. Growers can register for the contest on
www.planthealth.agweb.com/contest and those who register in
April also will receive free Headline gear.
After registering for the Headline Storytellers Contest, growers
can share their success stories by December 1, 2009
demonstrating the Plant Health benefits they achieved using
Headline in the 2009 growing season. One grower will win the
grand prize – an ATV valued at up to $8,000. The second- and
third-place winners will receive complimentary travel to the
2010 Commodity Classic show in Anaheim, CA, and the fourth-
through seventh-place winners each will win a $200 gift card to
Cabela’s and a Headline-branded Victorinox backpack. Complete
contest rules can be found at
www.planthealth.agweb.com.
“Headline is the leading product for the Plant Health market,”
Schmitz said. “By planning ahead and using Headline, growers can
proactively help protect their crops from disease, stress and
challenging weather conditions.”
Too often, growers wait until they spot disease in their fields
before spraying, which is too late to achieve superior disease
control and increases the risk of yield loss. Headline improves
Plant Health by acting on three unique areas of a plant’s
growth: excellent disease control, improved growth efficiency,
and enhanced tolerance to stress conditions such as drought,
heat, cold temperatures and ozone damage.
“Using Headline will help create healthier plants with stronger
stands, improved harvestability and increased yield,” Schmitz
said.
Headline is the most researched fungicide on the market, with
more than 6,000 farm trials conducted on well over 500,000 acres
in the past seven years. In these trials, Headline was proven to
increase yield advantage by
12 to 16 bushels per acre in corn, four to eight bushels per
acre in soybeans and eight to 12 bushels per acre in wheat due
to its excellent disease control and Plant Health benefits.
Headline is registered for use on more than 90 crops to control
more than 50 diseases.
For more information about BASF agricultural products for
crop protection, visit
www.agproducts.basf.com.
With sales of €3,137 million in 2007, BASF’s Crop Protection
division is a leader in crop protection and a strong partner to
the farming industry providing well-established and innovative
fungicides, insecticides and herbicides. Farmers use these
products and services to improve crop yields and crop quality.
Other uses include public health, structural/urban pest control,
turf and ornamental plants, vegetation management, and forestry.
BASF aims to turn knowledge rapidly into market success. The
vision of BASF’s Crop Protection division is to be the world’s
leading innovator, optimizing agricultural production, improving
nutrition, and thus enhancing the quality of life for a growing
world population. Further information can be found on the Web at
www.agro.basf.com.
BASF - The Chemical Company. We don't make a lot of the products
you buy.
We make a lot of the products you buy better.®
BASF Corporation, headquartered in Florham Park, New Jersey, is
the North American affiliate of BASF SE, Ludwigshafen, Germany.
BASF has more than 15,000 employees in North America, and had
sales of approximately $17.5 billion in 2008. For more
information about BASF’s North American operations, or to sign
up to receive news releases by e-mail, visit
www.basf.com/usa.
BASF is the world’s leading chemical company: The Chemical
Company. Its portfolio ranges from chemicals, plastics and
performance products to agricultural products, fine chemicals,
as well as oil and gas. As a reliable partner, BASF helps its
customers in virtually all industries to be more successful.
With its high-value products and intelligent solutions, BASF
plays an important role in finding answers to global challenges,
such as climate protection, energy efficiency, nutrition and
mobility. BASF has approximately 97,000 employees and posted
sales of more than €62 billion in 2008. BASF shares are traded
on the stock exchanges in Frankfurt (BAS), London (BFA) and
Zurich (AN). Further information on BASF is available on the
Internet at www.basf.com.
Always read and follow label directions.
Headline is a registered trademark of BASF. |
|
