Winnipeg, Manitoba and Guelph,
Ontario, Canada
March 19, 2009
Monsanto Canada announced today that its value-added trait
technologies will be marketed under the Genuity brand in Canada
beginning in 2010. The Genuity brand is a family of traits
designed to work together to enhance crop potential and simplify
trait selection for farmers. The new brand was recently unveiled
at the Commodity Classic agricultural trade show in Grapevine,
Texas at the end of February.
Mike Nailor, trait marketing lead with Monsanto in eastern
Canada, explains that as new trait technologies in Monsanto's
research and development pipeline are introduced, having a
common and consistent brand platform will help represent those
products to farmers in the most straightforward way possible and
avoid potential confusion in the marketplace.
"Genuity gives us the opportunity to communicate about our
traits as a family of innovative products that will enable
farmers to do what they do best, even better," said Nailor.
"Genuity will provide a single, easily recognized brand to
simplify the process by which farmers select Monsanto trait
technology for use in their farm operations."
In Canada, the first traits under the Genuity banner will be
Genuity Roundup Ready 2 Yield(TM) soybeans and Genuity Roundup
Ready(TM) canola. Following regulatory approval, Genuity
SmartStax(TM) corn will also be added to the Genuity family.
Todd Younghans, trait business manager with Monsanto in Western
Canada, says the first visual evidence of Genuity will be seen
starting this spring and summer in various materials used to
identify those Genuity-branded products that will be available
in the marketplace in 2010. Easy-to-read icons representing
herbicide tolerance, insect protection, weather protection and
increased productivity will be among the more visibly
identifiable elements of the new brand.
"The Genuity icon system, which will be a prominent part of
materials, including seed bags, will help farmers match traits
with the specific needs of their farm operation," he said.
Additional information about Monsanto's Genuity brand will be
communicated starting this spring and summer, leading up to the
2010 production season.
Headquartered in Winnipeg, Manitoba, Monsanto Canada Inc. is
part of the larger global Monsanto family. Monsanto Company is
an agricultural company and a leading global provider of
technology-based solutions and agricultural products that
improve farm productivity and food quality. Monsanto remains
focused on enabling both small-holder and large-scale farmers to
produce more from their land while conserving more of our
world's natural resources such as water and energy. Learn more
about our business and our commitments at
www.monsanto.ca.
Monsanto Company is a member of BIO's Excellence Through
Stewardship(SM) (ETS) Initiative. This product has been
commercialized in compliance with the ETS and Monsanto Product
Launch Stewardship policies, after meeting applicable regulatory
requirements in key export markets with functioning regulatory
systems. Any crop or material produced from this product can
only be exported to, or used, processed or sold in countries
where all necessary regulatory approvals have been granted. It
is a violation of national and international law to move
material containing biotech traits across boundaries into
nations where import is not permitted. Monsanto encourages
growers to talk to their grain handler or product purchaser to
confirm their buying position for this product.
ALWAYS READ AND FOLLOW PESTICIDE LABEL DIRECTIONS.
Roundup Ready(R) crops contain genes that confer tolerance to
glyphosate, the active ingredient in Roundup(R) agricultural
herbicides. Roundup(R) agricultural herbicides will kill crops
that are not tolerant to glyphosate. Genuity(TM), Monsanto(R),
Roundup(R), Roundup Ready(R), Roundup Ready 2 Yield(TM), and
Smartstax(TM) are trademarks of Monsanto Technology LLC,
Monsanto Canada, Inc. licensee.
Genuity arrive au Canada: Les technologies des traits Monsanto
mises en marché sous une nouvelle marque à partir de 2010
Monsanto Canada a annoncé
aujourd'hui que ses technologies des traits à valeur ajoutée
seront mises en marché sous la marque Genuity au Canada à partir
de 2010. La marque Genuity propose une gamme de traits conçus de
façon à s'allier pour améliorer le potentiel des récoltes et
simplifier le choix de traits par les agriculteurs. Récemment, à
la fin février, la nouvelle marque a été dévoilée à la foire
commerciale Commodity Classic à Grapevine, au Texas.
Mike Nailor, responsable du marketing des traits de Monsanto
pour l'est du Canada, explique qu'alors que de nouvelles
technologies des traits de Monsanto en cours de mise au point en
recherche et développement sont mises en marché, une marque
commune et uniforme permettra de les représenter auprès des
agriculteurs aussi clairement que possible et d'éviter toute
confusion possible sur le marché.
"Genuity nous permet de communiquer les caractéristiques d'une
gamme de produits novateurs qui offrira aux agriculteurs la
possibilité de faire ce qu'ils font le mieux, encore mieux",
affirme M. Nailor. "Genuity sera une marque unique, facile à
reconnaître, qui simplifiera le processus selon lequel les
agriculteurs choisissent la technologie des traits de Monsanto
pour leurs exploitations agricoles."
Au Canada, les premiers traits de marque Genuity seront le soya
Genuity Roundup Ready 2 YieldTM et le canola Genuity Roundup
ReadyTM. Après approbation réglementaire, le maïs Genuity
SmartStaxTM sera ajouté à la gamme Genuity.
Todd Younghans, directeur administratif de Monsanto pour l'ouest
du Canada, indique que la première manifestation tangible des
produits Genuity surviendra ce printemps et cet été pour divers
matériels servant à identifier les produits de marque Genuity
qui seront mis sur le marché en 2010. Des symboles faciles à
lire représentant la tolérance aux herbicides, la résistance aux
insectes, la résistance aux intempéries et la productivité
accrue seront parmi les éléments identifiables mis au premier
plan de la nouvelle marque.
"Le système de symboles Genuity, qui sera une partie importante
des matériels, y compris des sacs à semences, aidera les
agriculteurs à apparier les traits avec les besoins spécifiques
de leur exploitation agricole", a-t-il dit.
De plus amples informations sur la marque Genuity de Monsanto
seront communiquées au printemps et à l'été en vue de la saison
agricole 2010. |
|
