Ottawa, Ontario, Canada
June 16, 2009
The Canadian Curling Association
(CCA) today announced that
Monsanto Canada has extended its involvement as the
presenting sponsor of several premier curling championships in
Canada through 2013.
This new multi-year agreement makes Monsanto the presenting
sponsor of the 2010 Ford world women's curling championship,
March 20-28 in Swift Current, Saskatchewan, the 2011, 2012 and
2013 Tim Hortons Brier (Canadian men's curling championship) and
the next three Continental Cups (the Ryder Cup-like competition
featuring Team North America versus Team World) during those
seasons, at sites and dates to be announced.
"The Canadian Curling Association is fortunate to have such
incredible corporate partners," said Greg Stremlaw, Chief
Executive Officer of the CCA. "Monsanto has made investments
within our sport for a number of years now, but this type of
commitment has entrenched their brand within curling well into
the future.
"This is another sign of the passion our corporate partners are
showing for our championships in the post-2010 era and the
significant value they feel they receive. On behalf of our
entire organization, I would like to sincerely thank Monsanto
for their commitment to the CCA, and in particular, our Season
of Champions properties."
Currently, Monsanto is the presenting sponsor for the 2009 Tim
Hortons Canadian Curling Trials (Roar of the Rings), December
6-13 in Edmonton, the pre-Trials event (Road to the Roar),
November 10-14 in Prince George and the 2010 Tim Hortons Brier,
March 6-14 in Halifax. The company has been the presenting
sponsor of the Brier since 2006.
"We look forward to enhancing our relationship with curling fans
across the country as the presenting sponsor of these
championships through 2013," said Trish Jordan, Public Affairs
Director, Monsanto Canada.
"Curling is a grassroots game that lends itself to community
involvement and it is embraced by our farm customers as both
participants and spectators. As a company 100 per cent focused
on agriculture, it makes sense for us to find a way to support
this passion among our employee and customer base."
As the presenting sponsor, the Monsanto brand is incorporated
into the event logo, in addition to in-ice signage, rinkboards,
scoreboards and hack signs. There are also numerous hosting
opportunities for its customers and employees during each of the
events.
Monsanto Canada, which first became involved in curling as a
diamond sponsor of the 2001 Canadian Curling Trials in Regina,
is based in Winnipeg, Manitoba. Its 300 Canadian employees are
part of the larger, global Monsanto family headquartered in St.
Louis, Missouri, with over 20,000 employees worldwide.
Monsanto Company is an agricultural company and a leading
global provider of technology-based solutions and agricultural
products that improve farm productivity and food quality. It
offers Canadian farmers a full line of canola, corn and soybean
seed which is marketed under the DEKALB(R) brand name and works
with industry partners to broadly license its biotechnology
traits including Genuity(TM) Roundup Ready(R) technology for
canola, corn and soybeans and YieldGard(R) insect protection for
corn. Monsanto also markets a range of crop protection products
including Roundup(R) brand herbicides that have been
instrumental in helping farmers reduce tillage and adopt more
sustainable farming practices.
Monsanto remains focused on enabling both small-holder and
large-scale farmers to produce more from their land while
conserving more of our world's natural resources such as water
and energy. You can learn more about Monsanto's business and
commitments at
www.monsanto.com.
Dekalb(R) is a registered trademark of Dekalb Genetics
Corporation, Monsanto Canada Inc. licensee. Genuity(TM)
Roundup(R), Roundup Ready(R) and YieldGard(R) are trademarks of
Monsanto Technology LLC, Monsanto Canada Inc. licensee. (C)2009
Monsanto Canada Inc. |
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