Des Moines, Iowa
February 19, 2009
 Pioneer
Hi-Bred, a DuPont
business, today unveiled Optimum® Brand Innovations, the brand
name of a new family of traits, products and accompanying
programs that enable growers to be more productive with choices
to meet their individual needs.
"Through Optimum Brand Innovations, Pioneer will provide unique,
value-added products and services to meet individual grower's
needs and maximize crop potential," says Terry Gardner,
director, North American product marketing for Pioneer. "Optimum
brand
traits and accompanying programs from Pioneer offer
superior solutions for growers' input needs.
"Our goal of more than 80 years in the seed industry remains the
same - to increase the productivity and profitability of Pioneer
customers, placing the right product on the right acre and
providing services our customers need to succeed. Optimum Brand
Innovations allows us to continue to expand growers' selections
of high-performing products and increase their yields and
income."
Creation of the Optimum brand by Pioneer continues the company's
growth as a developer and supplier of input traits and
associated programs in agriculture and brings together a readily
identifiable family of the latest input traits for growers. Only
top-performing, superior input traits will be named under the
Optimum brand exclusively in Pioneer® brand seed and potentially
distributed through other seed brands. The Optimum brand also
may be used to identify marketing programs accompanying Optimum
brand traits.
Individual traits and programs carry unique brand names beneath
the Optimum brand umbrella to allow for differentiation and
identification of traits and programs. Optimum® GAT® herbicide
tolerance trait, offering maximized flexibility in weed control,
and Optimum® AcreMaxTM 1 insect protection, a higher-yielding
system for refuge management, are currently a part of the family
of Optimum Brand Innovations. Future brands will include product
advancements from the Pioneer proprietary pipeline of input
traits.
Pioneer Hi-Bred, a DuPont business, is the world's leading
source of customized solutions for farmers, livestock producers
and grain and oilseed processors. With headquarters in Des
Moines, Iowa, Pioneer provides access to advanced plant genetics
in nearly 70 countries.
DuPont is a science-based products and services company. Founded
in 1802, DuPont puts science to work by creating sustainable
solutions essential to a better, safer, healthier life for
people everywhere. Operating in more than 70 countries, DuPont
offers a wide range of innovative products and services for
markets including agriculture and food; building and
construction; communications; and transportation.
Products with the Optimum® GAT®
trait will be available for sale pending regulatory approvals
and field testing.
Optimum® AcreMaxTM insect protection is not yet available for
sale or use. Products, benefits and concepts described are
subject to full regulatory approval.
® Registered trademark of Pioneer Hi-Bred. |
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