Mississauga, Ontario, Canada
September 2, 2008
BASF
Canada announced the appointment of Brian Denys as Business
Director, BASF Canada Crop Protection, effective September 1,
2008. Denys brings extensive operational experience, strategic
partnership expertise, and a global perspective to this role,
honed during his 14-plus years working in the agricultural
industry.
“I’m very pleased with the opportunity to return to Canada and
continue working together with the BASF team in the agriculture
community,” stated Denys. “This is a true homecoming – back to
Canada, and back to a team of talented, hard-working individuals
who are passionate about agriculture.”
Canadian-born Denys has worked for BASF since 2000, serving most
recently as Global Marketing Manager based in Limburgerhof,
Germany, where he held responsibilities within the global
fungicide marketing team. Prior to this role, Denys was National
Marketing Manager with BASF Canada Crop Protection, overseeing
demand creation and strategic planning for the Canadian
business. As Business Director, Denys will now be responsible
for the complete BASF portfolio of herbicides, fungicides, seed
treatments, CLEARFIELD® crops and specialty products, and all
associated business goals.
“This is a both an exciting and challenging time to be a part of
the Canadian agricultural industry,” said Denys. “As world
demand for agricultural commodities remains high, there is an
increasing requirement to maximize the output from each and
every acre. With our innovative production systems and crop
protection technologies, BASF is well positioned to assist
growers meet these demands while ensuring the sustainability of
Canadian agriculture.”
Denys grew up on a farm in Western Ontario and has worked in
agriculture, in some manner, his whole life. He holds a Bachelor
of Commerce degree from the University of Guelph in Ontario.
With sales of €3,137 million in 2007, BASF’s Crop Protection
division is a leader in crop protection and a strong partner to
the farming industry providing well-established and innovative
fungicides, insecticides and herbicides. Farmers use these
products and services to improve crop yields and crop quality.
Other uses include public health, structural/urban pest control,
turf and ornamental plants, vegetation management, and forestry.
BASF aims to turn knowledge rapidly into market success. The
vision of BASF’s Crop Protection division is to be the world’s
leading innovator, optimizing agricultural production, improving
nutrition, and thus enhancing the quality of life for a growing
world population. Further information can be found on the web at
www.agro.basf.com.
BASF is the world’s leading chemical company: The Chemical
Company. Its portfolio ranges from oil and gas to chemicals,
plastics, performance products, agricultural products and fine
chemicals. As a reliable partner BASF helps its customers in
virtually all industries to be more successful. With its
high-value products and intelligent solutions, BASF plays an
important role in finding answers to global challenges such as
climate protection, energy efficiency, nutrition and mobility.
BASF has more than 95,000 employees and posted sales of almost
€58 billion in 2007. BASF shares are traded on the stock
exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN).
Further information on BASF is available on the Internet at
www.basf.com.
Always read and follow label directions.
CLEARFIELD is a registered trademark of BASF. |
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