Research Triangle Park, North
Carolina
June 30, 2008
BASF Turf & Ornamentals
today announced the appointment of Thavy Un as Marketing
Manager. In her new role, Un will focus on developing marketing
strategies for Turf & Ornamentals, as well as planning and
program development. Her responsibilities will also include
overseeing financial operations, forecasting and production in
collaboration with manufacturing, regulatory, formulation and
product labeling groups.
Prior to joining the Turf & Ornamentals team, Un held several
positions within BASF’s Agricultural Division, including Global
Marketing Manager for fungicides and plant growth regulators
(PGRs), and Global Marketing Research Analyst in Limburgerhof,
Germany. As Global Marketing Manager, she was responsible for
regional strategic planning and 10-year forecasting, and
implementing product-specific communication and patent
strategies.
“Thavy’s extensive marketing and business analyst experience
will help BASF continue to successfully expand the value our
products and people bring to this industry,” said Dr. Toni
Bucci, BASF Turf & Ornamentals Business Manager.
Un also spent time working in marketing at Performance Chemicals
in Mount Olive, New Jersey, and as a Project Manager at
Caprolactam in Freeport, texas. She is a Texas A&M University
graduate with a bachelor’s degree in chemical engineering.
For more information about BASF Turf & Ornamentals visit
www.betterturf.com and
www.betterplants.com
or blog about turf at
www.basfturftalk.com.
About the Crop Protection Division
With sales of €3,137 million in 2007, BASF’s Crop Protection
division is a leader in crop protection and a strong partner to
the farming industry providing well-established and innovative
fungicides, insecticides and herbicides. Farmers use these
products and services to improve crop yields and crop quality.
Other uses include public health, structural/urban pest control,
turf and ornamental plants, vegetation management, and forestry.
BASF aims to turn knowledge rapidly into market success. The
vision of BASF’s Crop Protection division is to be the world’s
leading innovator, optimizing agricultural production, improving
nutrition, and thus enhancing the quality of life for a growing
world population. Further information can be found on the web at
www.agro.basf.com.
BASF - The Chemical Company. We don't make a lot of the products
you buy.
We make a lot of the products you buy better.®
BASF Corporation, headquartered in Florham Park, New Jersey, is
the North American affiliate of BASF SE, Ludwigshafen, Germany.
BASF has more than 15,000 employees in North America, and had
sales of approximately $16.4 billion in 2007. For more
information about BASF’s North American operations, or to sign
up to receive news releases by e-mail, visit www.basf.com/usa.
BASF is the world’s leading chemical company: The Chemical
Company. Its portfolio ranges from oil and gas to chemicals,
plastics, performance products, agricultural products and fine
chemicals. As a reliable partner, BASF helps its customers in
virtually all industries to be more successful.
With its high-value products and intelligent solutions, BASF
plays an important role in finding answers to global challenges,
such as climate protection, energy efficiency, nutrition and
mobility. BASF has more than 95,000 employees and posted sales
of almost €58 billion in 2007. BASF shares are traded on the
stock exchanges in Frankfurt (BAS), London (BFA) and Zurich
(AN). Further information on BASF is available on the Internet
at www.basf.com.
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