Winnipeg, Manitoba, Canada
June 27, 2008
Monsanto Canada today announced its intent to change the way
growers purchase its popular Roundup Ready canola technology to
make it simpler for growers, retailers and Monsanto.
The cost of Roundup Ready canola technology will shift from a
"per acre" model - currently $15 per acre - to a "bag license
fee" model effective September 1, 2008 for the 2009 growing
season.
"Growers have told us our existing purchase procedure could be
more convenient. Our existing process is also administratively
time-consuming for Monsanto and the farm retail network," said
Norm Sissons, director of marketing with Monsanto Canada.
"Pricing our technology by the bag will make the process easier
for all involved."
Roundup Ready canola technology has been sold on the acre since
its introduction in 1996. Under the new system, growers will
purchase Roundup Ready canola technology at the cost of $156.63
per 22.7 kg bag or $172.50 per 25 kg bag of seed. Invoicing will
clearly indicate both the cost of the technology and the cost of
the seed variety chosen by the grower.
Growers will still be required to sign a technology use
agreement (TUA) applicable to the terms and conditions of using
Roundup Ready canola technology, however, the new purchase model
gives the grower the opportunity to purchase both technology and
seed at one location. As well, the need to report and reconcile
planned acres has been eliminated under the new system. Access
to Roundup Ready Risk-Share Complete - a program that provides
growers with additional guarantees and protection against
adverse growing conditions - will also continue to be available
to growers.
"The Roundup Ready canola system has proven to be a very popular
choice among growers and is now on more acres today than any
other system available in the marketplace," said Sissons. "Under
this simplified purchase model, Roundup Ready canola will
continue to provide significant value to growers and be priced
competitively with other herbicide tolerant systems."
Monsanto Canada is part of the global Monsanto family.
Monsanto is a leading global provider of technology-based
solutions and agricultural products that improve farm
productivity and food quality. For more information visit
www.monsanto.com or www.monsanto.ca.
Roundup Ready(R) is a registered trademark of Monsanto
Technology LLC, Monsanto Canada Inc. licensee.
Roundup Ready(R) crops contain genes that confer tolerance to
glyphosate, the active ingredient in Roundup(R) agricultural
herbicides. Roundup agricultural herbicides will kill crops that
are not glyphosate tolerant. |
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