Guelph, Ontario, Canada
July 17, 2008
Crops won't be the only potential
bounty for Canadian growers this fall. They also will have the
opportunity to harvest a wealth of information thanks in part to
Monsanto Canada and
Canada's Outdoor Farm Show.
Monsanto Canada will present its Technology Expo at the Sept.
9-11 show in Woodstock, Ontario. Celebrating a theme of "Roadmap
to Success," the Technology Expo will showcase both the latest
in seeds and traits, like the new Roundup Ready 2 Yield
soybeans, and new technologies in the development pipeline.
In fact, says Mike Nailor, Monsanto Canada's corn and soybean
trait marketing lead, Monsanto will showcase nine new
technologies at its Technology Expo this year.
"With commercialization of Roundup Ready 2 Yield soybeans in
Canada in 2009, growers will have an unprecedented chance for
maximizing yield potential," Nailor says. "But Monsanto never
stops researching ways to improve trait performance, and at the
Technology Expo, growers will get a first look at some of the
enhancements coming their way in the near future."
Jordon Underhill, general manager and vice president of business
development for Canada's Outdoor Farm Show, says show organizers
and Monsanto share a similar dedication to research and
education.
"Showcasing and demonstrating the latest agricultural
technologies under real-world field conditions is what Canada's
Outdoor Farm Show is all about," Underhill says. "For the first
time in Canada, producers will have a VIP look into the future
of crop breeding and trait development in the form of Monsanto's
Technology Expo. Canada's Outdoor Farm Show is thrilled to
feature this new, interactive Expo as part of our 15th
anniversary event."
Among the displays at the Monsanto Technology Expo will be
highlights on stackable traits geared to the future of corn and
soybean production. This reflects the company's goal of doubling
yields by 2030, says Mike McGuire, director of Monsanto Canada's
corn and soybean commercial business.
To accomplish this goal, Monsanto Canada is enhancing seed
technologies to improve yields, increase herbicide tolerance and
perform better in specific locales, McGuire says. Some of what
growers will see at the Technology Expo will be available now,
and some will be available in a year, three years or even five
or more.
"Trait stacking is becoming a baseline for corn and soybean seed
development," McGuire says. "But Monsanto isn't resting on the
virtues of double- and triple-stacked traits. With regulatory
approval, eight-way stacked-gene corn could be commercially
available by 2010."
Mark Lawton, seed and trait technical lead for Monsanto Canada
says the company is excited not only about the prospects of its
research but also the opportunity to share that information with
Canadian growers.
"Monsanto is dedicated to making growers more profitable by
developing seed technologies that offer improved yield and
quality potential," Lawton says. "It's important to us to talk
to the growers, to show them what we're working on and to hear
from them what will help them become more efficient producers of
food, fuel and fibre."
Growers interested in experiencing the Monsanto Technology Expo
should call their local seed dealer to arrange for a tour that
will feature examples of developing seed technologies. Members
of the Monsanto Canada's technology development team will be on
hand to guide tours and answer questions. Interested growers may
also reserve tour spots by calling Monsanto at (800) 285-1281.
Headquartered in Winnipeg, Manitoba, Monsanto Canada Inc. is
part of the larger global Monsanto family. Monsanto is an
agricultural company and a recognized world leader in providing
technology-based solutions and agricultural products that
improve farm productivity and food quality. |
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