Greenfield, Massachusetts
January 3, 2008
 Caren
Wilcox, Executive Director of the
Organic Trade Association (OTA), has announced the
appointment of OTA's new Director of Marketing and Public
Relations.
"We are excited to have attracted an organic business
professional to work with us to move OTA's marketing and public
relations to a new level of excellence. Laura Batcha (photo),
formerly of Tom's of Maine, will join us in late January in this
newly created position," Wilcox said.
Batcha has been a member of the natural and organic business
community for over 15 years. She brings a range of experience
including owning and operating an organic herbal products
business, as well as seven years at Tom's of Maine, Inc. in
leadership positions in the areas of product development,
marketing, business development and her most recent role as
Director of Grassroots Strategy and Development. She holds a
masters degree from Marlboro College in Management Science with
an emphasis on new technology applications. She lives with her
family on a small working organic vegetable farm (CSA) in
Southern Vermont.
"I am thrilled to have the opportunity to combine my passion for
organic agriculture and my industry experience to promote and
educate consumers and opinion leaders about organic products and
further the aims of the organic trade community through OTA,"
Batcha said.
The Organic Trade Association (OTA) is the membership-based
business association for organic agriculture and products in
North America. Its more than 1,650 members include growers,
shippers, processors, certifiers, farmers' associations,
distributors, importers, exporters, consultants, retailers and
others. OTA's mission is to promote and protect the growth of
organic trade to benefit the environment, farmers, the public
and the economy. |
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