Research Triangle Park, North
Carolina
September 4, 2007
BASF Agricultural Products
(AP) announced it has appointed Paul Rea as director of its
Specialty Products Division (SPD). The SPD group consists of
three businesses within BASF AP, including Professional Pest
Control, Professional Turf & Ornamentals and Professional
Vegetation Management.
Paul has been with BASF for more than six years and his most
recent assignment was director of regional marketing for North
America. Prior to that, he was involved in the company’s
divestiture of the Microflo business and global marketing
efforts for BASF’s line of herbicides.
“Paul’s background and experience will prove invaluable as we
move forward with our Specialty Products Division,” said Markus
Heldt, group vice president, BASF Agricultural Products. “His
key focus will be working closely with his management team and
their respective customers within pest control, turf &
ornamentals and vegetation management to ensure continued mutual
success.”
“SPD is integral to the business success of BASF Agricultural
Products,” said Rea. “I look forward to working with the team
and growing our business in an ever competitive marketplace.”
Before supporting BASF in North America, Rea was national sales
manager for BASF Australia, Ltd. overseeing commercial
strategies and implementation for the company.
His experience prior to BASF included working within the retail
distribution network and more than 10 years with a major seed
company in both Australia and New Zealand.
Rea lives in Cay, North Carolina with his wife and three
children.
The BASF Agricultural Products division is a leader in crop
protection and a strong partner to the farming industry
providing well-established and innovative fungicides,
insecticides and herbicides. Farmers use these products and
services to improve crop yields and crop quality. Other uses
include public health, structural/urban pest control, turf and
ornamental plants, vegetation management, and forestry. BASF
aims to turn knowledge rapidly into market success. The vision
of BASF’s Agricultural Products division is to be the world’s
leading innovator, optimizing agricultural production, improving
nutrition, and thus enhancing the quality of life for a growing
world population. Further information can be found on the web at
www.agro.basf.com.
BASF - The Chemical Company. We don't make a lot of the products
you buy.
We make a lot of the products you buy better.® BASF Corporation,
headquartered in New Jersey, is the North American affiliate of
BASF AG, Ludwigshafen, Germany. BASF employs more than 15,500 in
North America and had sales of approximately $14.3 billion in
2006. For more information about BASF’s North American
operations, or to sign up to receive news releases by e-mail,
visit www.basf.com/usa.
BASF is the world’s leading chemical company: The Chemical
Company. Its portfolio ranges from chemicals, plastics,
performance products, agricultural products and fine chemicals
to crude oil and natural gas. As a reliable partner to virtually
all industries, BASF’s high-value products and intelligent
system solutions help its customers to be more successful.
BASF develops new technologies and uses them to meet the
challenges of the future and open up additional market
opportunities. It combines economic success with environmental
protection and social responsibility, thus contributing to a
better future. BASF has over 95,000 employees and posted sales
of €52.6 billion (approximately $66.1 billion) in 2006. Further
information on BASF is available on the Internet at
www.basf.com. |
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