Research Triangle Park, North
Carolina
May 14, 2007
BASF Professional Turf & Ornamentals has appointed Karl J.
Kisner as marketing manager. Previously, Kisner served as senior
marketing manager for BASF Professional Pest Control, where he
oversaw and developed overall strategy and direction for the
business. Kisner’s notable accomplishments in the pest control
business included the successful Termidor®
termiticide-insecticide launch for Aventis in 2000 and the
transition of the fipronil business to BASF in 2003.
“BASF’s growth for Turf & Ornamentals includes a rich product
pipeline that will expand our portfolio of innovative
fungicides, herbicides and insecticides very soon,” said Dr.
Toni Bucci, BASF Professional Turf & Ornamentals business
manager. “Karl’s expertise in product launches and market
development will be key to the success of these
offerings.”(more)
Kisner’s responsibilities will include a focus on the short and
long-term marketing strategy for Turf & Ornamentals as well as
planning and program development. Financial operations,
forecasting and production in collaboration with manufacturing,
regulatory, formulation and product labeling groups will also be
under his purview.
Before joining BASF, Kisner worked in product management at
AgrEvo Environmental Health, where he developed marketing
programs and initiatives for the continued success of its turf &
ornamental division. Prior to that, he spent eight years at the
turf distribution level working for both Van Waters & Rogers and
Terra Distribution.
Kisner is a 1990 graduate of The Ohio State University with a
bachelor’s degree in agronomy, specializing in turfgrass
management. While in school, Kisner completed in the Army ROTC
program and was commissioned as a 2nd Lieutenant. In 2002, he
received the Ohio State Thompson Alumni Award for early career
achievement.
About BASF Professional Turf & Ornamentals Based in Research
Triangle Park, N.C., the BASF Professional Turf & Ornamentals
business group develops and markets chemical solutions for
improving turf quality through pest management, which includes
weed, disease and insect control. Its portfolio includes
Insignia® fungicide,
Emerald® fungicide, Curalan® fungicide, IprodionePro fungicide,
PropiconazolePro fungicide and Trinity™ fungicide, Pendulum®
AquaCap™ herbicide, Image® herbicide, Drive® herbicide,
Basagran® herbicide and Sahara® herbicide and Amdro®
insecticide.
The BASF Agricultural Products division is a leader in crop
protection and a strong partner to the farming industry
providing well-established and innovative fungicides,
insecticides and herbicides. Farmers use these products and
services to improve crop yields and crop quality. Other uses
include public health, structural/urban pest control, turf and
ornamental plants, vegetation management, and forestry. BASF
aims to turn knowledge rapidly into market success. The vision
of BASF’s Agricultural Products division is to be the world’s
leading innovator, optimizing agricultural production, improving
nutrition, and thus enhancing the quality of life for a growing
world population. Further information can be found on the web at
www.agro.basf.com.BASF Turf & Ornamentals Appoints Karl J.
Kisner as Marketing Manager
BASF Corporation, headquartered in New Jersey, is the North
American affiliate of BASF AG, Ludwigshafen, Germany. BASF
employs more than 15,500 in North America and had sales of
approximately $14.3 billion in 2006. For more information about
BASF’s North American operations, or to sign up to receive news
releases by e-mail, visit
www.basf.com/usa.
BASF is the world’s leading chemical company: The Chemical
Company. Its portfolio ranges from chemicals, plastics,
performance products, agricultural products and fine chemicals
to crude oil and natural gas. As a reliable partner to virtually
all industries, BASF’s high-value products and intelligent
system solutions help its customers to be more successful. BASF
develops new technologies and uses them to meet the challenges
of the future and open up additional market opportunities. It
combines economic success with environmental protection and
social responsibility, thus contributing to a better future.
BASF has over 95,000 employees and posted sales of €52.6 billion
(approximately $66.1 billion) in 2006. Further information on
BASF is available on the Internet at
www.basf.com.
Termidor, Insignia, Emerald, Curalan, Pendulum, Image, Drive,
Basagran, Sahara and Amdro are registered trademarks of BASF.
AquaCap is a trademark of BASF. Amdro is a registered trademark
of Central Garden and Pet Company. |
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