Des Moines, Iowa
March 2, 2007
Pioneer Hi-Bred International, Inc., has relaunched its Web
site – www.pioneer.com – to
bring growers and other users updated content, improved
navigation and a more user-friendly, results-driven search
engine.
Pioneer focused on feedback from growers, Pioneer customers,
employees and media to drive the Web site relaunch project.
“Our goal is to improve the user’s
experience, including making the site easier to navigate and
loading it with even more useful content,” says Mary
Loeffelholz, Pioneer Web manager. “Visitors will recognize that
the relaunched site includes content representing many areas
within Pioneer, including communications, products, agronomy,
technology and job postings in the Careers section, to name a
few. We’ve looked at every page and made updates to offer
visitors the latest information available.”
Visitors will be greeted with an
updated home-page design that provides quick access to all
sections of the site, including Careers, Research, Agronomy &
Nutrition, Products & Services and an online Media Room. New
information, including a “Pioneer Around the Globe” section, has
been added. This area, located in the “About Pioneer” section of
the site, includes the latest news from Pioneer’s global ag
development, worldwide products and sustainability in various
countries.
Additionally, the site includes an
improved search engine with high accuracy. The ability to search
seed product numbers has been enhanced; if a user types in a
hybrid or variety number, the system returns with the product
profile, locating it in North America by the user’s zip code.
“We wanted to update the design
and make the overall site easier to use for growers and other
visitors to our site,” says Loeffelholz. “The home page is
streamlined, and the latest Pioneer news is refreshed regularly,
so frequent site visitors see new information just about every
time they log on.”
The newly updated site also
continues to include access to www.growingpoint.com, another
Pioneer Web site which provides a variety of local agronomic,
product and yield data information to registered users, both
customers and prospective customers.
Pioneer Hi-Bred International,
Inc., a subsidiary of DuPont, is the world’s leading source of
customized solutions for farmers, livestock producers and grain
and oilseed processors. With headquarters in Des Moines, Iowa,
Pioneer provides access to advanced plant genetics, crop
protection solutions and quality crop systems to customers in
nearly 70 countries. DuPont is a science-based products and
services company. Founded in 1802, DuPont puts science to work
by creating sustainable solutions essential to a better, safer,
healthier life for people everywhere. Operating in more than 70
countries, DuPont offers a wide range of innovative products and
services for markets including agriculture and food; building
and construction; communications; and transportation. |
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