Limburgerhof, Germany and St.
Louis, Missouri
June 29, 2007
- Major step forward for F 500®,
BASF’s pioneering Plant Health™ technology
- Significantly greater number of growers to learn about yield
benefits
BASF
and Monsanto today signed
an agreement for the co-promotion of BASF’s star fungicide,
Headline® with F 500®. Under the terms of the agreement,
Monsanto’s sales force will recommend Headline to its Roundup
Ready® corn and soybean customers in the United States. In
addition, Headline will be the only fungicide promoted in
Monsanto’s popular Roundup Rewards® program. In 2006, this
technology accounted for over 40% of corn and about 95% of
soybeans planted in U.S.
Through Monsanto’s sales force, a significantly greater number
of growers will learn about the yield benefits of Headline.
“We’re seeing a lot of momentum for Headline fungicide, driven
by outstanding results from growers who applied Headline last
year. This agreement provides another platform for us to take
that message and share those success stories with even more corn
and soybean growers,” said Markus Heldt, head of BASF’s
Agricultural Products business in North America. As the use of
corn and soy for biofuel feedstocks expands, growers are looking
for innovative technology to increase their yields.
F 500, the active ingredient in Headline, has brought a
step-change technology to growers worldwide. F 500 positively
influences the physiological pathways of plants and thus
increases yields dramatically, particularly under stress
conditions. Over 5,000 on-farm field trials in corn and soybean
in the United States have demonstrated average yield increases
of six to ten percent.
With sales of €3,079 million in 2006, BASF’s Agricultural
Products division is a leader in crop protection and a strong
partner to the farming industry providing well-established and
innovative fungicides, insecticides and herbicides. Farmers use
these products and services to improve crop yields and crop
quality. Other uses include public health, structural/urban pest
control, turf and ornamental plants, vegetation management, and
forestry. BASF aims to turn knowledge rapidly into market
success. The vision of BASF’s Agricultural Products division is
to be the world’s leading innovator, optimizing agricultural
production, improving nutrition, and thus enhancing the quality
of life for a growing world population. Further information can
be found on the web at
www.agro.basf.com.
BASF is the world’s leading chemical company: The Chemical
Company. Its portfolio ranges from chemicals, plastics,
performance products, agricultural products and fine chemicals
to crude oil and natural gas. As a reliable partner to virtually
all industries, BASF’s high-value products and intelligent
system solutions help its customers to be more successful. BASF
develops new technologies and uses them to meet the challenges
of the future and open up additional market opportunities. It
combines economic success with environmental protection and
social responsibility, thus contributing to a better future.
BASF has over 95,000 employees and posted sales of €52.6 billion
(approximately $66.1 billion) in 2006. Further information on
BASF is available on the Internet at
www.basf.com.
Headline is a registered trademark and Plant Health is a
trademark of BASF.
Roundup Rewards is a trademark of Monsanto
BASF und Monsanto vereinbaren Zusammenarbeit bei der Vermarktung
des Fungizids Headline für Mais und Sojabohnen
- Wichtiger Meilenstein für F 500®, die innovative Plant
HealthTM-Technologie der BASF
- Deutlich mehr Landwirte als bisher werden zukünftig über die
Ertragsvorteile informiert
Die BASF und Monsanto haben heute
eine Vereinbarung zur ge-meinsamen Vermarktung des führenden
BASF-Fungizids Headline® mit F 500® unterzeichnet. Die
Vereinbarung sieht vor, dass die Ver-triebsmitarbeiter von
Monsanto den Kunden ihrer Mais- und Soja-bohnenproduktlinie
Roundup Ready® in den USA den Einsatz von Headline empfehlen
werden. Darüber hinaus wird Headline als ein-ziges Fungizid Teil
des populären Mehrwertprogramms Roundup Rewards® sein. Im Jahr
2006 hatte die Roundup-Ready-Technologie einen Anteil von über
40 Prozent im Mais und von rund 95 Prozent im Sojabohnenanbau in
den USA.
Über den Monsanto-Vertrieb werden zukünftig deutlich mehr
Land-wirte als bisher über die Ertragsvorteile von Headline
informiert. "Wir sehen großes Potenzial für das Fungizid
Headline. Landwirte, die Headline im letzten Jahr bereits
angewandt haben, berichten von hervorragenden Ergebnissen. Mit
dieser Vereinbarung können wir die Erfolgsgeschichte von
Headline jetzt noch mehr Landwirten näherbringen als zuvor",
erklärte Markus Heldt, Leiter des BASF-Pflanzenschutzgeschäfts
in Nordamerika. Mit dem zunehmenden Ein-satz von Mais und
Sojabohnen bei Biokraftstoffen stehen innovative Technologien
zur Ertragssteigerung bei Landwirten hoch im Kurs.
F 500, der Wirkstoff des Fungizids Headline, ist für Landwirte
in aller Welt ein technologischer Quantensprung. F 500 hat
positive Auswir-kungen auf die physiologischen Abläufe in der
Pflanze und führt so besonders unter Stressbedingungen zu
deutlichen Ertragssteigerungen. In mehr als 5.000 Feldversuchen
in Mais und Soja auf Farmen in den USA konnten Ertragszuwächse
von sechs bis zehn Prozent nachge-wiesen werden.
Other news
from Monsanto Company |
|
Co-promotion activities
will include |
|
Promotion
of Headline in Roundup Rewards
and other printed materials
Computer based training for
employees
Joint promotion at opportunities
to be determined |
|
Monsanto has a strong focus on
bringing farmers seed and trait
technologies that increase yield
in both corn and soybeans.
|
Monsanto and BASF are working
together to help farmers
minimize disease risk through
co-promotion of Headline®
Fungicide in seed trait systems.
Although the delivery methods
are different, seed traits and
Headline herbicide when used
together offer farmers
preventative risk management
protection to enable optimum
yield production.
Growers who use Headline in corn
report more vigorous plant
growth and stress tolerance
advantages such as better
standability, improved
harvestability, bigger ears and
increased yields. |
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