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USDA announces $100 million to promote U.S. food and agricultural products overseas
Washington, DC
January 10, 2007

U.S. Agriculture Secretary Mike Johanns today announced fiscal year 2007 allocations of $100 million to 67 U.S. trade organizations to promote U.S. agricultural products overseas.

"USDA supports efforts to help our farmers and ranchers gain access to growing global markets," said Johanns. "The fact that we are on track to sell a record $77 billion of U.S. agricultural products to overseas markets this year highlights the importance of the Market Access Program to help U.S. exporters reach new customers around the world."

Under the MAP, USDA uses Commodity Credit Corporation funds to enter into agreements with U.S. agricultural trade organizations, state regional groups, and cooperatives to share the costs of overseas marketing and promotional activities.

MAP is administered by USDA's Foreign Agricultural Service. Program applicants undergo a competitive review process based on weighted criteria, such as the degree to which the applicant contributes resources to the program, historic export performance, projected export goals, and accuracy of past export goals. The MAP recently eliminated multi-year funding in order to improve program efficiency and to align program years with fiscal years.

For more information on the MAP, contact the FAS' Office of Trade Programs staff at (202) 720-4327, or visit the FAS web site at http://www.fas.usda.gov/mos/programs/map.asp

Fiscal year 2007 allocations:

Recipients  Initial FY 2007 agreement amount
   
Alaska Seafood Marketing Institute $3,000,449
American Forest & Paper Association $4,211,156
American Peanut Council $870,532
American Seed Trade Association $48,765
American Sheep Industry Association $228,746
American Soybean Association $4,113,363
Blue Diamond Growers/Almond Board of California $1,065,425
Brewers Association $74,580
California Agricultural Export Council/Western Growers Assoc. $588,106
California Asparagus Commission $139,325
California Cherry Advisory Board $218,618
California Cling Peach Board $438,771
California Dried Plum Board $1,802,437
California Fresh Tomato Growers/Florida Tomato Committee $805,593
California Kiwifruit Commission $95,355
California Pear Advisory Board $151,406
California Pistachio Commission $1,003,723
California Strawberry Commission $429,986
California Table Grape Commission $1,490,467
California Tree Fruit Agreement $906,428
California Walnut Commission $1,666,455
Cherry Marketing Institute $149,809
Cotton Council International $12,774,014
Cranberry Marketing Committee $589,126
Distilled Spirits Council $41,267
Florida Department of Citrus $4,771,178
Food Export Association of the Midwest USA $4,016,104
Food Export USA Northeast $3,349,278
Ginseng Board of Wisconsin $52,670
Hawaii Papaya Industry Association $48,437
Hop Growers of America $48,286
Intertribal Agriculture Council $280,248
Mohair Council of America $79,160
National Association of State Departments of Agriculture $1,375,007
National Confectioners Association $ 805,124
National Honey Board $72,030
National Renderers Association $320,401
National Sunflower Association $489,411
National Watermelon Promotion Board $ 92,617
New York Wine and Grape Foundation $111,120
Northwest Wine Coalition $279,618
Organic Trade Association $143,500
Pear Bureau Northwest $1,756,721
Pet Food Institute $533,957
Raisin Administrative Committee $1,924,266
Southern United States Trade Association $3,857,865
Sunkist Growers, Inc. $1,725,828
Texas Produce Export Association $87,562
The Catfish Institute $161,035
The Popcorn Board $162,336
United States Potato Board $3,272,023
U.S. Apple Export Council $441,265
U.S. Dairy Export Council $1,798,855
U.S. Dry Bean Council $433,433
U.S. Grains Council/North American Export Grain Association $3,312,575
U.S. Highbush Blueberry Council $52,098
U.S. Livestock Genetics, Inc. $542,195
U.S. Meat Export Federation $6,226,850
U.S. Wheat Associates $1,974,333
USA Dry Pea and Lentil Council $351,787
USA Poultry and Egg Export Council $2,047,430
USA Rice Federation/U.S. Rice Producers Association $1,651,726
Washington Apple Commission $2,825,848
Washington State Fruit Commission $378,165
Welch's Food $337,561
Western United States Agricultural Trade Association $5,343,843
Wine Institute $4,562,352
Reserve $1,000,000
TOTAL $100,000,000
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