Research Triangle Park, Nroth
Carolina
April 9, 2007
BASF Professional Turf &
Ornamentals has appointed Steve Larson national ornamentals
account manager. Larson will provide technical and sales
assistance to BASF’s sales force as well as training and support
to authorized ornamentals distributors and growers.
“Steve’s comprehensive experience in the turf and ornamental
industry includes expertise gained from working on many sides of
the business,” said Dr. Toni Bucci, BASF Professional Turf and
Ornamentals business manager.
“His broad ornamentals knowledge and excellent management skills
make him an ideal fit for this position.”
Larson’s appointment coincides with BASF’s formal entry into the
U.S.
commercial ornamentals market. Building on its chemical
innovations labeled for golf, lawn care, sod and sports turf
markets, BASF now provides commercial ornamentals growers
leading fungicide, herbicide and insecticide solutions to help
them be more competitive.
Larson earned his Bachelor of Science degree from Purdue
University (West Lafayette, Ind.) with a major in horticulture.
Since earning his Masters of Science in horticulture from Purdue
he has held positions with Hines Nurseries, The Brookwood
Community, and Native Plants, Inc. before filling management and
marketing positions with The Scotts Company and Whitmire
Micro-Gen Research Laboratories, Inc. Larson joined BASF in 2001
and served as senior sales specialist for the Turf and
Ornamentals Specialty Product Division until his current
appointment.
Visit www.betterplants.com
for more information on the BASF Ornamentals offering.
Based in Research Triangle Park, N.C., the BASF Professional
Turf and Ornamentals business group develops and markets
chemical solutions for improving plant quality, through pest
management, which includes weed, disease and insect control. Its
Ornamentals portfolio includes Insignia® fungicide, Cygnus®
fungicide, Stature® DM fungicide and IprodionePro fungicide,
Pendulum® 2G herbicide, Pendulum® AquaCap™ herbicide and
Basagran® herbicide and Amdro® insecticide.
The BASF Agricultural Products division is a leader in crop
protection and a strong partner to the farming industry
providing well-established and innovative fungicides,
insecticides and herbicides. Farmers use these products and
services to improve crop yields and crop quality. Other uses
include public health, structural/urban pest control, turf and
ornamental plants, vegetation management, and forestry. BASF
aims to turn knowledge rapidly into market success. The vision
of BASF’s Agricultural Products division is to be the world’s
leading innovator, optimizing agricultural production, improving
nutrition, and thus enhancing the quality of life for a growing
world population. Further information can be found on the web at
www.agro.basf.com
BASF Corporation, headquartered in New Jersey, is the North
American affiliate of BASF AG, Ludwigshafen, Germany. BASF
employs more than 15,500 in North America and had sales of
approximately $14.3 billion in 2006. For more information about
BASF’s North American operations, or to sign up to receive news
releases by e-mail, visit
www.basf.com/usa.
BASF is the world’s leading chemical company: The Chemical
Company. Its portfolio ranges from chemicals, plastics,
performance products, agricultural products and fine chemicals
to crude oil and natural gas. As a reliable partner to virtually
all industries, BASF’s high-value products and intelligent
system solutions help its customers to be more successful. BASF
develops new technologies and uses them to meet the challenges
of the future and open up additional market opportunities. It
combines economic success with environmental protection and
social responsibility, thus contributing to a better future.
BASF has over 95,000 employees and posted sales of €52.6 billion
(approximately $66.1 billion) in 2006. Further information on
BASF is available on the Internet at
www.basf.com.
Insignia, Cygnus, Stature, Pendulum, and Basagran and are
registered trademarks of BASF. AquaCap is a trademark of BASF.
Amdro is a registered trademark of Central Garden and Pet
Company. |
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