Woodstock, Ontario, Canada
September 12, 2006
Healthier foods for consumers and healthier incomes for growers
are predicted with the announcement today by
Monsanto Canada that
Ontario growers will begin planting VISTIVE™ low-linolenic
soybeans in 2007.
The soybeans will be the first in Canada to carry the VISTIVE
brand, Monsanto's new line of products offering direct consumer
benefits - specifically, enhanced food-grade oils.
"VISTIVE soybeans are heart-healthy for consumers," said Dan
Wright, Eastern Canada trait marketing manager for Monsanto
Canada, based in Guelph, Ontario. "With these varieties,
processors will be able to reduce or eliminate trans fatty acids
in a wide range of foods."
"The launch of VISTIVE soybeans is also great news for growers,"
Wright said. "VISTIVE varieties share the same high yields and
agronomic strengths of all Monsanto soybeans, plus growers will
earn a minimum 25-cent per bushel value share premium."
VISTIVE is the name of Monsanto's initiative to produce soybean
varieties that offer direct consumer benefits. The first VISTIVE
low-linolenic varieties for Ontario are bred to produce oil
containing less than half the normal level of linolenic acid,
thereby creating an opportunity for processors to produce food
products with little or no trans fats.
"We're listening to consumers and to growers," said Mike
McGuire, director, corn and soybean commercial business for
Monsanto Canada. "Monsanto's dedication to world-class science
then enables us to produce varieties that better meet the needs
of both. Today's announcement is just a start. Monsanto is
committed to producing Canadian soybean varieties with new
VISTIVE advantages."
Jim Grey, general manager of the Ontario Soybean Growers said
the availability of low-lin soybean varieties in Ontario such as
VISTIVE gives Ontario producers another opportunity to receive
higher returns on a premium specialty variety.
"OSG supports innovative initiatives such as low-lin soybeans,
where Ontario soybean producers are able to play a role in
providing consumers healthy food options," said Grey.
Jeff Schmalz, executive project director of Soy 20/20 said they
are also pleased to support business development initiatives
that have the potential to increase profits for Canadian
farmers.
"The planting of VISTIVE soybeans with Monsanto's low-lin trait
will eventually result in oils that do not require
hydrogenation. There is a very significant food processing
sector in Ontario that now will be able to utilize these new
oils," said Schmalz.
Monsanto is committing to multi-year support of VISTIVE
soybeans. For 2007, it will support the contract production of
up to 10,000 acres of VISTIVE soybeans in Essex and Kent
counties. At the same time, Monsanto is working with growers and
processors to develop VISTIVE uses.
In Ontario, DEKALB® and Hyland Seed are pursuing
registration of VISTIVE varieties, and growers who want to learn
about VISTIVE contract opportunities should contact the seed
companies directly.
Because the low-linolenic feature was produced without
biotechnology, it does not need to be approved as a novel trait.
The first generation of VISTIVE soybeans contains three per cent
linolenic acid in its oil compared to eight per cent in normal
soybeans. High levels of linolenic acid reduce shelf-life and
also make soybean oil a liquid at room temperature. Processors
have traditionally hydrogenated soybean oil in order to reduce
the level of linolenic acid, but the hydrogenation process
creates trans fats.
Trans fats are linked to heart disease because they lower blood
levels of HDL (good) cholesterol and raise levels of LDL (bad)
cholesterol. Health Canada requires processors to list trans fat
content in the Nutrition Facts panels on most labels.
"Monsanto is proud to help Ontario soybean growers be at the
forefront of meeting the changing needs of consumers," Wright
said. "Growers will not have to trade off yield or agronomics
for this premium opportunity."
Monsanto Company is a leading global provider of
technology-based solutions and agricultural products that
improve farm productivity and food quality. |