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U.S. Agriculture Secretary announces $200 million to promote U.S. food and agricultural products overseas
USDA announces $39 million to promote U.S. food and agricultural products overseas
Kansas City, Kansas
November 15, 2006

U.S. Agriculture Secretary Mike Johanns today announced $200 million worth of funding to 67 U.S. trade organizations to promote U.S. agricultural products overseas.

"USDA supports efforts to reach out to consumers around the world to demonstrate the high quality and variety of American food products," said Johanns. "The importance of trade is highlighted by predictions of a fourth straight year of record agricultural exports, which have become a critical part of the revenue portfolio for producers. USDA will continue to help our farmers and ranchers gain access to growing global markets."

Once final numbers are tallied, U.S. agricultural exports for fiscal year 2006 are expected to be $68 billion, up from the previous record of $62.5 billion last year. Fiscal year 2007 exports are expected to reach $72 billion—setting yet another record.

The fiscal year 2006 allocations announced today will be administered under the Foreign Agricultural Service's Market Access Program (MAP). The MAP uses funds from USDA's Commodity Credit Corporation (CCC) to share the costs of overseas marketing and promotional activities with U.S. agricultural trade organizations, state regional groups, and cooperatives. Activities conducted with MAP funding include market research, consumer promotions for retail products, and seminars to educate overseas customers.

For more information on the Market Access Program, call the FAS Marketing Operations Staff at (202) 720-4327 or visit the FAS Web site at http://www.fas.usda.gov/mos/default.htm.

A listing for fiscal year 2006 allocations for the MAP is attached.

Market Access Program Allocations - Fiscal Year 2006

MAP Participant FY 2006 Allocations
Alaska Seafood Marketing Institute $5,116,061
American Forest & Paper Association $12,197,854
American Peanut Council $1,973,810
American Seed Trade Association $13,482
American Sheep Industry Association $395,713
American Soybean Association $4,623,364
Blue Diamond Growers/Almond Board of California $2,327,044
Brewers Association $195,282
California Agricultural Export Council/Western Growers Association $1,426,335
California Asparagus Commission $240,835
California Cherry Advisory Board $537,580
California Cling Peach Board $419,070
California Kiwifruit Commission $138,449
California Pear Advisory Board $480,170
California Pistachio Commission $1,298,037
California Prune Board $1,824,791
California Strawberry Commission $874,105
California Table Grape Commission $5,793,964
California Tomato Commission/Florida Tomato Committee $684,906
California Tree Fruit Agreement $2,689,884
California Walnut Commission $4,440,311
Cherry Marketing Institute $188,861
Cotton Council International $16,702,650
Cranberry Marketing Committee $1,806,608
Distilled Spirits Council $93,196
Florida Department of Citrus $3,869,511
Food Export USA Northeast $6,620,306
Ginseng Board of Wisconsin $114,754
Hawaii Papaya Industry Association $64,494
Hop Growers of America $38,912
Intertribal Agriculture Council $484,299
Mid-America International Agri-Trade Council $8,046,096
Mohair Council of America $128,723
National Association of State Departments of Agriculture $2,713,554
National Confectioners Association $1,311,062
National Dry Bean Council $1,236,347
National Honey Board $206,145
National Potato Promotion Board (USA Potato Board) $6,091,366
National Renderers Association $860,149
National Sunflower Association $982,636
National Watermelon Promotion Board $174,090
New York Wine and Grape Foundation $329,322
Northwest Wine Promotion Coalition $752,413
Organic Trade Association $301,896
Pear Bureau Northwest $2,967,351
Pet Food Institute $1,493,158
Raisin Administrative Committee $2,378,825
Southern United States Trade Association $8,265,669
Sunkist Growers, Inc. $3,613,372
Texas Produce Export Association $87,145
The Catfish Institute $406,886
The Popcorn Board $271,737
U.S. Apple Association $811,697
U.S. Dairy Export Council $5,528,848
U.S. Grains Council $7,711,058
U.S. Highbush Blueberry Council $217,452
U.S. Livestock Genetics, Inc. $1,630,893
U.S. Meat Export Federation $18,089,139
U.S. Wheat Associates $6,299,107
USA Dry Pea and Lentil Council $879,266
USA Poultry and Egg Export Council $4,953,751
USA Rice Federation/U.S. Rice Producers Association $4,667,954
Washington State Fruit Commission $650,280
Washington Apple Commission $4,082,167
Welch's Food $1,017,074
Western United States Agricultural Trade Association $13,057,609
Wine Institute $6,751,256
Reserve $3,359,868
   
TOTAL $200,000,000

END

Washington, DC
November 15, 2006

USDA announces $39 million to promote U.S. food and agricultural products overseas

The U.S. Department of Agriculture's Foreign Agricultural Service today announced fiscal year 2006 allocations of $39 million to 56 U.S. trade organizations to promote U.S. agricultural products overseas.

"Developing overseas markets is critical to American agriculture," said Agriculture Secretary Mike Johanns. "These programs support U.S. producer associations so they can tap into market opportunities. Agricultural exports support not only the food and agriculture sectors, but the economy as a whole."

The allocations will be administered under three FAS programs-the Foreign Market Development (FMD) cooperator program, the Technical Assistance for Specialty Crops (TASC) program, and the Quality Samples Program (QSP).

Under the FMD Cooperator program, USDA establishes a trade promotion partnership with nonprofit U.S. agricultural trade organizations. Program activities focus on reducing market impediments, improving the processing capabilities of importers, modifying restrictive regulatory codes and standards in foreign markets and identifying new markets or uses for U.S. products. The 50-year-old program has supported market development activities in more than 100 countries worldwide.

Under the TASC program, USDA provides funds to eligible organizations to address barriers to exports of U.S. specialty crops. These include all cultivated plants and their products produced in the United States except wheat, feed grains, oilseeds, cotton, rice, peanuts, sugar and tobacco.

The QSP funds activities that benefit agricultural industries rather than individual exporters. Recipients are reimbursed for certain costs of purchasing and transporting commodity samples to provide foreign importers with information about the attributes, characteristics and use of U.S. commodities.

For more information on these programs, call the FAS Marketing Operations Staff at (202) 720-4327 or visit the FAS Web site at http://www.fas.usda.gov.

Listings for fiscal year 2006 allocations:

Release No. 0445.06
FAS PR No. 0181-06
Contact:
Terri Teuber (202) 720-4623
Sally Klusaritz (202) 720-7115

2006 Foreign Market Development Cooperator Program

Cooperator FY 2006 Allocations
American Forest & Paper Association $3,484,081
American Peanut Council $654,030
American Seed Trade Association $134,395
American Sheep Industry Association $162,810
American Soybean Association $7,090,643
Cotton Council International $3,778,136
Leather Industries of America $158,418
Mohair Council of America $19,393
National Dry Bean Council $123,953
National Hay Association $36,424
National Renderers Association $944,218
National Sunflower Association $227,049
North American Millers Association $49,624
U.S. Dairy Export Council $750,918
U.S. Grains Council $5,235,760
U.S. Hide, Skin and Leather Association $119,614
U.S. Livestock Genetics $696,948
U.S. Meat Export Federation $1,962,744
U.S. Wheat Associates $5,659,220
USA Dry Pea and Lentil Council $165,346
USA Poultry and Egg Export Council $1,583,360
USA Rice Federation $1,462,916
TOTAL ALLOCATION $34,500,000

2006 Quality Samples Program

Applicant FY 2006 Allocations
Alaska Seafood Marketing Institute $43,000
American Sheep Industry Association $305,000
American Soybean Association $50,000
California Agriculture Export Council $30,000
California Tomato Export Group $100,000
Cherry Marketing Institute $63,000
Cranberry Marketing Committee $24,000
Ginseng Board of Wisconsin $60,000
Mohair Council of America $231,000
National Confectioners Association $10,000
National Hay Association $75,000
National Potato Promotion Board $478,000
Pear Bureau Northwest $2,000
Raisin Administrative Committee $30,000
U.S. Dairy Export Council $50,600
U.S. Grains Council $161,000
U.S. Wheat Associates $90,600
TOTAL $1,803,200

 2006 Technical Assistance for Specialty Crop

Organization FY 2006 Allocations
Agricultural Research Service $13,414
California Agricultural Export Council $97,200
California Association of Nurseries and Garden $88,200
California Cherry Advisory Board $42,980
California Citrus Quality Council $164,710
California Dept of Food and Agriculture $48,260
California Minor Crops Council $30,000
California Table Grape Commission $25,000
California Tree Fruit Agreement $81,678
Cranberry Marketing Committee $30,000
Florida Citrus Packers $498,500
Ginseng Board of Wisconsin $76,500
Horticulture Research Institute/Am. Nursery $289,753
Idaho Department of Agriculture $89,786
Indian River Citrus League $500,000
National Potato Council $24,199
North Carolina State University $65,854
Northwest Horticultural Council $80,894
Northwest Horticultural Council $20,500
Northwest Fruit $15,000
Oregon Sweet Cherry Commission $15,320
Regents of the Univ. of California, Riverside $67,000
U.S. Apple Export Council $45,000
U.S. Potato Board $30,000
U.S. Hop Industry Plant Protection Committee $97,500
Virginia Christmas Tree Growers Association $50,000
TOTAL $2,587,248
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