Des Moines, Iowa
February 28, 2005Putting
together the right package of seed and inoculant products to
guarantee high quality forage can be challenging work. Many
times, it's the discussions between dairy producer and seed
representative that make the difference. As a leader in the
forage industry, Pioneer
Hi-Bred International, Inc., has always been on the cutting
edge, providing nutrition knowledge about its seed products.
Now, Pioneer is providing sales representatives with more
education to answer dairy producers' questions.
In traditional dairy areas,
Pioneer sales representatives have been working with dairy
customers for years, finding solutions and success for quality
forage programs. Because dairies are moving into new parts of
the country, Pioneer is stepping up training to address needs
for these newly established producers.
Pioneer has released two new
CD-Rom learning tools to help dairy producers get what they need
from seed sales representatives by closely matching agronomics
and nutrition needs to dairy performance goals.
"Before the seed discussions
can begin, it's important that dairy producers have a seed
representative who understands their concerns and
opportunities," says Jay Rosburg, sales development consultant
for Pioneer. "First and foremost, dairy producers expect their
industry partners to understand their main focus is how they can
increase their milk production. They need a partner to help them
make the best agronomic and forage choices and link these
decisions to the impact on feed quality and milk return."
Dairy producers will benefit
from their Pioneer representative knowing more about ruminant
nutrition, phases of lactation and how nutrition needs vary
during the production cycle. Dry matter intake is critical to
dairy production, and reps can help producers match quality
forage characteristics to improve dry matter intake with key
seed and inoculant products. Being able to identify key forage
nutrients important to a high-performing diet and understanding
how to use this basic knowledge provides better service to dairy
producers. The second CD-Rom addresses the role of Pioneer®
brand inoculants in the production of high quality forage.
"Choosing a lineup of products
to produce quality forage can be a challenging process," Rosburg
says. "Our goal is to assist dairy producers in making the best
decisions for their operation. Through product segmentation and
education, we're helping everyone get their hands around these
complex issues."
For example, Pioneer has
simplified its corn silage selection process by labeling its
best silage hybrids with the PHD (Proven Highly Digestible)
designation. To qualify as PHD, a hybrid must achieve
outstanding scores for a combination of key silage attributes,
including whole-plant digestibility, fiber digestibility,
readily available energy (RAE: i.e., starch, sugar, oil), silage
yield and milk per acre.
These attributes are key to
developing an agronomy program that puts high quality forage in
the bunk the coming year. "With new training tools, dairy
producers will be better served with the right selection of corn
silage hybrids, inoculants and alfalfa as the foundation to
produce high quality forage," Rosburg says.
Pioneer Hi-Bred
International, Inc., a subsidiary of
DuPont, is
the world's leading source of customized solutions for farmers,
livestock producers and grain and oilseed processors. With
headquarters in Des Moines, Iowa, Pioneer provides access to
advanced plant genetics, crop protection solutions and quality
crop systems to customers in nearly 70 countries. DuPont is a
science company. Founded in 1802, DuPont puts science to work by
creating sustainable solutions essential to a better, safer,
healthier life for people everywhere. Operating in more than 70
countries, DuPont offers a wide range of innovative products and
services for markets including agriculture, nutrition,
electronics, communications, safety and protection, home and
construction, transportation and apparel. |