Winnipeg, Manitoba
January 3, 2005
Following up on a successful
western Canadian launch of Roundup WeatherMAX(TM) with Transorb®
2 Technology last season,
Monsanto Canada (NYSE:MON) will bring the benefits of a new
Roundup(R) formulation to eastern Canadian farmers in time for
the 2005 growing season.
Roundup WeatherMAX is a next generation formulation of Roundup
Transorb. The product received its registration certificate in
October 2003 after six years of research and development work
and field testing across
various regions in Canada. It was introduced in Western Canada
last season.
In 2004, this powerful new formulation was chosen by more
western Canadian growers than any other non-selective herbicide
on the market. Grower satisfaction with the performance in the
field has reached new heights - 99% of growers who used Roundup
WeatherMAX were satisfied with their experience.(i)
The key reason for developing Roundup WeatherMAX with Transorb 2
Technology relates to the one factor farmers can't control - the
weather.
"Roundup WeatherMAX will give farmers improved weed control,
plus greater flexibility to spray under less-than-ideal
application conditions," said Kevin Jacobson, Eastern Canada
Roundup Marketing Manager. "Farmers need the ability to spray in
a variety of situations, not just when conditions permit.
Historical data shows that over 84 per cent of the time
conditions for spraying are not good. This is a herbicide that
addresses the reality of spraying."
Since Monsanto introduced the first Roundup formulation close to
30 years ago, its goal has been to bring new Roundup products to
market that offer producers, real, significant benefits over
currently available products. Roundup Transorb, launched in
1998, was a well-received product that offered farmers excellent
weed control. But
after completing more than 44,000 evaluations on nearly 18,000
plots Monsanto is bringing to market a product with new
attributes comparable to the significance of those introduced
with Roundup Transorb.
"Rapid penetration into and out of the weed's leaf is one of the
most important factors in determining herbicide performance,
especially in difficult application conditions," explained Rob
Neyedley, Monsanto's research and development lead for
chemistries. "What Transorb 2 Technology does is drive the
active ingredient in Roundup WeatherMAX into the leaf within
minutes. This ensures the required dose of herbicide gets past
the leaf surface before weather conditions can affect it and
reduce its potency. As a result of this rapid uptake, Roundup
WeatherMAX will be backed by the first ever 30-minute rainfast
guarantee."
In addition to increased weed control in tough conditions, a
30-minute rainfast guarantee, and proven crop safety for use
over the top of Roundup Ready crops, Roundup WeatherMAX is also
more concentrated so growers will store, handle, and ultimately
apply 33 per cent less product.
Both Roundup WeatherMAX and Roundup Transorb will hit eastern
retailers' shelves early in 2005 and be available to growers
this spring.
(i) Ipsos Reid Spring Quantification Market Research, 2004
Roundup, Roundup Transorb, Roundup WeatherMAX and Transorb are
registered trademarks of Monsanto Technology LLC. Monsanto
Canada Inc. Licensee. |