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ASTA's Future Seed Executives (FuSE) initiative is pleased to announce its third educational unit

Washington, DC
August 31, 2005

Future Seed Executives 2005 - Leading and Reacting to Change

ASTA's Future Seed Executives (FuSE) initiative is pleased to announce its third Educational Unit to be hosted by GroAlliance Cuba City, WI on Friday, September 16, 2005 (8:00 am - 3:30 pm).  During the first part of the day, senior management from GroAlliance will provide an overview of their history and activities and lead participants on a brief tour of its facilities.  They will also hold a question and answer session for participants.  During the second part of the program, faculty from the University of Wisconsin will lead participants through an interactive discussion and analysis of a case study focusing on the developing and expanding niche markets.

Cost for attending this event is $100 for ASTA members and $150 for participants who are not members of ASTA.  A registration form for the September 16 event is at the end of this week’s ASTA E-News.  Space is limited to the first 25 paid participants, so register soon (see registration form)!  For participants joining from out of town, FuSE will organize an optional cash-bar social event on Thursday evening, September 15th.

FuSE Educational Units target individuals with less than seven years of seed industry experience.  These units complement programs offered by the ASTA Management Academy and are designed as regional opportunities to expand learning, promote networking and improve general understanding of the seed industry.  Participants from the first FuSE Educational Unit, held at Landec Ag, provided great reviews:

"I highly recommend the program for young people looking to move up in their organization." - Scott Brolsma, Corporate Marketing Manager, AgReliant Genetics

"This session was a great opportunity to learn about a completely different business model (and a company) that thinks outside the box." - Jim Wolf, VP of Administration, iCorn

"We don't take enough time from our present jobs to discuss industry topics; the session stimulated very good interaction among participants." - Wade Wiley, Regional Sales Manager, JGL, Inc.

For more information about other programs offered by FuSE, contact Alexis Ellicott at (703) 837-8140.  The next FuSE Educational Units will be held October 14, 2005 at Monsanto in St. Louis, MO.  If you are interested in hosting a FuSE Educational Unit at your facility, please contact David Nothmann at (314) 694-6957.

A special thanks to all FuSE sponsors:

Contact

Jim Schweigert
Client Operations Manager
Gro Alliance, LLC
202 West Troy Street, Ste 2
Cuba City, WI 53807
USA
P: (608) 744-7333
C: (608) 732-8459
F: (608) 744-3623
jim.schweigert@groalliance.com

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