St. Louis, Missouri
March 19, 2004
U.S. corn growers were
overwhelmingly pleased with
Monsanto's corn trait technologies last year and intend to
use the traits again, recent research highlighted.
Nearly 1,000 growers who planted Roundup Ready® Corn, YieldGard®
Corn Borer Corn or YieldGard Rootworm Corn were interviewed to
determine why growers use Monsanto's corn trait technologies and
to gauge their satisfaction with the traits. The research also
measured growers reuse intentions for the coming season.
The independent research study was conducted by Marketing
Horizons, Inc., a St. Louis -based market research company, in
fall 2003.
With a 95 percent satisfaction rate, Roundup Ready Corn was
given high weed control ratings among growers who used the
technology last year. Nine in 10 growers expressed intentions to
plant Roundup Ready Corn again in 2004. Besides believing
Roundup Ready Corn provided better weed control and more control
of specific weeds, growers also expressed satisfaction with the
ease and convenience of the Roundup Ready Corn program.
"The Roundup Ready Corn system gives growers unsurpassed,
broad-spectrum weed control with excellent flexibility due to
the wide window of application," said David Rhylander,
Monsanto's U.S. Traits Director. "Obviously, Monsanto is very
pleased that 95% of our Roundup Ready Corn customers see this
much value in these corn technologies."
The research also reflected a high level of satisfaction with
Monsanto's YieldGard Corn Borer Corn trait. Nine in 10 growers
reported satisfaction with YieldGard Corn Borer Corn and 94
percent of growers said they intended to plant it again in 2004.
According to the research, most growers were familiar with
Monsanto's new YieldGard Rootworm technology, commercially
available for the first time in 2003. Growers stated that the
primary advantage or benefit of YieldGard Rootworm Corn was the
reduced need for handling soil-applied insecticides. Corn
rootworm control, higher yields and better corn root structure
also were cited as advantages.
Overall satisfaction with YieldGard Rootworm Corn was also high
and tracked with historical trait satisfaction data in a
products introductory year. In the trait's first year of
availability, more than 8 out of 10 growers reinforced their
satisfaction with the technology, while 12 percent of growers
had not decided. The survey data also noted that more than 7 out
of 10 growers expressed interest in re-using the technology for
the 2004 season.
Monsanto Company (NYSE: MON) is a leading global provider of
technology-based solutions and agricultural products that
improve farm productivity and food quality.
Follow Insect Resistance Management and grain marketing
requirements. Roundup Ready® and YieldGard® are registered
trademarks of Monsanto Technology LLC. |