Research Triangle Park, North
Carolina
June 17, 2004
BASF Agricultural
Products division has entered into an agreement with
Triumph Seed providing
technical support, marketing support for CLEARFIELD sunflowers
and the provision of marketing assets such as CLEARFIELD
trademarks. BASF is pleased to complete this agreement with a
company that focuses on the US sunflower market and provides a
strong presence in both the central and northern plains regions,
says Bruce Cranfill, BASF Marketing Manager for CLEARFIELD
sunflower in the United States. Hybrids developed under the
agreement must meet BASF tolerance standards to be marketed
under the CLEARFIELD brand.
Triumph will launch its first
CLEARFIELD sunflower hybrids in the United States in 2004. This
agreement with Triumph Seed Company from Ralls, Texas,
concentrates on the United States sunflower market. Triumph has
been breeding imidazolinone tolerance in sunflowers for a number
of years now in a non-commercial situation, says Noble Koepp,
President of Triumph Seed. The success of the CLEARFIELD
sunflower program encourages both companies to work together
with commercial activity immediately. The commercial launch of
CLEARFIELD sunflower hybrids diversifies Triumphs hybrid
offering and this leading technology helps our customers be
successful controlling weeds and growing sunflowers.
The CLEARFIELD* Production System
for sunflowers has proven to be an effective practice for
achieving one-pass weed control and higher yields. An important
element of the CLEARFIELD sunflower production system is the
breeding of strong CLEARFIELD hybrids by BASFs seed partners.
While the imidazolinone tolerance gene has been globally
distributed by the United States Department of Agriculture
(USDA), the support of BASF ensures that seed partners
activities are consistent with BASF standards. BASF believes
that this is important in supporting the development and
commercialization of CLEARFIELD sunflower hybrids that will
increase yields and profits for farmers.
The CLEARFIELD Production System
has been used extensively in since 1995. The system matches
carefully selected advanced seed varieties/hybrids with
custom-designed imidazolinone herbicides. These herbicides have
demonstrated over many years that they provide effective,
extended weed control in high yielding crops. The imidazolinone
family of herbicides offer broad-spectrum weed control with both
contact and soil activity.
All current CLEARFIELD varieties
and hybrids as well as those that will be developed using this
technology are recognized as non-GMO by US and EU authorities.
At the present time, BASF possesses the worlds largest portfolio
of non-GMO herbicide tolerant traits and has established
relationships with over 100 seed companies throughout the world.
This strategy of worldwide alliances supports the CLEARFIELD
program with an unmatched offering of seed alternatives to meet
the specific local needs and preferences of individual growers.
For more information about the
CLEARFIELD Production System for sunflower, visit the BASF Web
site at
www.agproducts.basf.com.
Triumph Seed Company, a Texas
based company, is celebrating its fortieth year in the seed
industry in 2005. Triumph markets a full line of sunflower,
corn, and grain sorghum in the U.S. A leader in the U.S.
sunflower seed industry, Triumph marketed the industrys first
NuSunTM oil sunflower hybrid in 1997 and the first
short-statured NuSun hybrid in 2003.
With sales of €3,176 million in
2003, BASFs Agricultural Products division is a leader in crop
protection and a strong partner to the farming industry
providing well-established and innovative fungicides,
insecticides and herbicides. Farmers use these products and
services to improve yields and quality of agricultural crops.
Other uses include public health, structural/urban pest control,
turf and ornamental plants. BASF aims to turn knowledge rapidly
into market success. The vision of BASFs Agricultural Products
division is to be the worlds leading innovator, optimizing
agricultural production, improving nutrition, and thus enhancing
the quality of life for a growing world population. Further
information can be found on the web at
www.agriculturalproducts.basf.com.
BASF is the worlds leading
chemical company. Our goal is to grow profitably and further
increase the value of our company. We help our customers to be
more successful through intelligent system solutions and
high-quality products. BASFs portfolio ranges from chemicals,
plastics, performance products, agricultural products and fine
chemicals to crude oil and natural gas. Through new technologies
we can tap into additional market opportunities. We conduct our
business in accordance with the principles of sustainable
development. In 2003, BASF had sales of about €33 billion (circa
$42 billion) and over 87,000 employees worldwide. Further
information on BASF is available on the Internet at
www.basf.com.
Always read and follow label
directions.
CLEARFIELD is a registered trademark of BASF.
NuSun is a trademark of the National Sunflower Association. |