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Pioneer's Scanning Your Fields® e-newsletter boosts growers’ chances of a winning season
Des Moines, Iowa
June 2, 2004

Growers viewing the Scanning Your Fields® e-publication from Pioneer Hi-Bred International, Inc., boost their chances of a prize-winning season each time they click to read the newsletter.  Not only will they receive the latest agronomic information to help them better manage their crops; they’ll have an opportunity to win a desktop computer and a visit from the president of Pioneer.

Every time growers click to read Scanning Your Fields e-newsletter on the Pioneer GrowingPointSM website between now and Aug. 10, 2004, they will be registered to win one of 101 prizes. Eligible Pioneer customers can win one of three grand-prize Dell1 desktop computers, presented to the winners at their farm by Pioneer President Dean Oestreich. Other prizes include desktop weather radios, Cabela’s gift certificates and Schrade pocketknives.  

Scanning Your Fields e-pub is available only to Pioneer customers and provides the latest online local crop production reports from Pioneer agronomists. The e-newsletter is updated regularly throughout the growing season and gives producers a heads-up to local disease and pest pressures, as well as advice on seasonal issues impacting crops in their areas.  

“GrowingPoint website and the Scanning Your Fields e-pub provide value-added information to our customers,” says Jeff Talmadge, e-business communications coordinator at Pioneer.  “The information allows our customers to make quicker decisions and achieve greater successes.”  

Pioneer launched the GrowingPoint website in 2001 as a way to provide growers with instant access to information they can use to improve business productivity.  Today, more than 50,000 registered users visit the site for weather, market and product information.  Advanced features include production decision tools, product performance data, agronomic information and marketing advice.  Registered users also can connect directly with their hometown Pioneer representative.

“The Scanning Your Fields e-pub online contest is a way to encourage Pioneer growers to take advantage of the unique resources available to them,” says Talmadge.

Contest winners will be selected during the week of Aug. 12, 2004.  Full contest details and rules are available by logging in at: http://www.pioneer.com/growingpoint.  A user name and password are required for first-time users and may be obtained from your hometown Pioneer representative.

Pioneer Hi-Bred International, Inc., a subsidiary of DuPont, is the world’s leading source of customized solutions for farmers, livestock producers and grain and oilseed processors.  With headquarters in Des Moines, Iowa, Pioneer provides access to advanced plant genetics, crop protection solutions and quality crop systems to customers in nearly 70 countries.  DuPont is a science company.  Founded in 1802, DuPont puts science to work by solving problems and creating solutions that make people’s lives better, safer and easier.  Operating in more than 70 countries, the company offers a wide range of products and services to markets including agriculture, nutrition, electronics, communications, safety and protection, home and construction, transportation and apparel.

® SM Service mark, registered or applied for, of Pioneer Hi-Bred International, Inc., Des Moines, Iowa.
¹Trademark of Dell Computer Corporation

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