USDA announces $110 million to promote U.S. food and agricultural products overseas

Washington, DC
June 6, 2003

Agriculture Secretary Ann M. Veneman today announced fiscal year 2003 allocations of $110 million to 65 U.S. trade organizations to promote U.S. agricultural products overseas under the Market Access Program (MAP). The 2002 Farm Bill provides for significant increases to MAP, more than doubling funding to $200 million annually by 2006, the first increases to the program since 1996.

"Increased trade opportunities for American agriculture products benefit not only the food and agriculture sectors, but the economy as a whole," said Veneman. "The Market Access Program helps promote U.S. products and build new markets overseas."

Veneman said that exports are expected to reach $56 billion this year, which support 840,000 jobs, and that for every $1 billion more, 15,000 new jobs are created.

MAP uses funds from USDA’s Commodity Credit Corporation to enter into agreements with U.S. agricultural trade organizations, state regional groups and cooperatives. The CCC funds are used to share the costs of overseas marketing and promotional activities for both brand and generic promotions targeting marketing constraints and opportunities. Examples of activities conducted with MAP funding include consumer promotions for retail products, seminars and workshops to educate overseas customers about agricultural biotechnology and food safety, training and assistance to foreign processors and manufacturers on the utilization of U.S. product ingredients and market research. MAP is administered by USDA’s Foreign Agricultural Service.

All program applicants undergo a competitive review process based on four weighted criteria – the degree to which the applicant contributes resources to the program, historic export performance, projected export goals and achievement of past export goals. MAP is one of several USDA programs included under a unified application and review process designed to ensure the most effective and results-oriented utilization of government resources available to the agriculture industry for developing overseas markets for U.S. products.

For more information on the program, call the FAS Marketing Operations Staff at (202) 720-4327 or visit the FAS Web site at http://www.fas.usda.gov/mos/programs/mapprog.html.

Fiscal year 2003 allocations

Participant

Allocation

Alaska Seafood Marketing Institute

$2,721,428

American Forest & Paper Association

$5,979,825

American Peanut Council

$1,185,877

American Seafood Institute

$750,515

American Seed Trade Association/Oregon Seed Council

$354,451

American Sheep Industry Association

$276,916

American Soybean Association

$3,431,438

Blue Diamond Growers/Almond Board of California

$1,214,877

California Agricultural Export Council

$618,066

California Asparagus Commission

$244,922

California Cling Peach Growers Advisory Board

$316,958

California Kiwifruit Commission

$132,747

California Pistachio Commission

$771,698

California Prune Board

$2,184,878

California Strawberry Commission

$552,809

California Table Grape Commission

$2,253,608

California Tomato Commission/Florida Tomato Committee

$614,285

California Tree Fruit Agreement

$1,150,782

California Walnut Commission

$2,812,106

Cherry Marketing Institute

$122,265

Chocolate Manufacturers Association

$989,423

Cotton Council International

$8,406,098

Cranberry Marketing Committee

$736,959

Florida Department of Citrus

$3,998,895

Food Export USA Northeast

$4,366,864

Ginseng Board of Wisconsin

$28,559

Hawaii Papaya Industry Association

$61,105

Hop Growers of America

$87,081

Intertribal Agriculture Council

$444,794

Mid-America International Agri-Trade Council

$6,056,818

Mohair Council of America

$36,859

National Association of State Departments of Agriculture

$1,576,035

National Dry Bean Council

$549,192

National Honey Board

$130,533

National Potato Promotion Board

$2,331,169

National Renderers Association

$337,183

National Sunflower Association

$868,864

National Watermelon Promotion Board

$134,665

New York Wine and Grape Foundation

$170,759

North American Export Grain Association

$75,226

Northwest Wine Promotion Coalition

$438,114

Organic Trade Association

$73,573

Pear Bureau Northwest

$1,398,786

Pet Food Institute

$864,327

Raisin Administrative Committee

$1,835,893

Southern United States Trade Association

$4,644,176

Sunkist Growers, Inc

$1,775,869

Texas Produce Export Association

$72,053

The Catfish Institute

$303,268

The Popcorn Board

$250,835

U.S. Apple Association

$497,763

U.S. Dairy Export Council

$2,161,513

U.S. Grains Council

$3,536,255

U.S. Highbush Blueberry Council

$106,331

U.S. Livestock Genetics Export, Inc.

$754,338

U.S. Meat Export Federation

$10,138,190

U.S. Wheat Associates

$2,458,897

USA Dry Pea and Lentil Council

$478,213

USA Poultry and Egg Export Council

$2,709,601

USA Rice Federation/U.S. Rice Producers Association

$2,620,887

WA State Fruit Commission/CA Cherry Advisory Board

$801,734

Washington Apple Commission

$1,814,050

Welch's Food

$535,458

Western United States Agricultural Trade Association

$6,643,513

Wine Institute

$3,758,831

Reserve

$250,000

TOTAL

$110,000,000

News release
6016

OTHER RELEASES FROM THIS SOURCE

The news release or news item on this page is copyright © 2003 by the organization where it originated.
The content of the SeedQuest website is copyright © 1992-2003 by SeedQuest - All rights reserved
Fair Use Notice