Washington, DC
June 6, 2003
Agriculture Secretary Ann M. Veneman today announced fiscal year 2003 allocations of $110 million to 65 U.S. trade organizations to promote U.S. agricultural products overseas under the Market Access Program (MAP). The 2002 Farm Bill provides for significant increases to MAP, more than doubling funding to $200 million annually by 2006, the first increases to the program since 1996. "Increased trade opportunities for American agriculture products benefit not only the food and agriculture sectors, but the economy as a whole," said Veneman. "The Market Access Program helps promote U.S. products and build new markets overseas." Veneman said that exports are expected to reach $56 billion this year, which support 840,000 jobs, and that for every $1 billion more, 15,000 new jobs are created. MAP uses funds from USDA’s Commodity Credit Corporation to enter into agreements with U.S. agricultural trade organizations, state regional groups and cooperatives. The CCC funds are used to share the costs of overseas marketing and promotional activities for both brand and generic promotions targeting marketing constraints and opportunities. Examples of activities conducted with MAP funding include consumer promotions for retail products, seminars and workshops to educate overseas customers about agricultural biotechnology and food safety, training and assistance to foreign processors and manufacturers on the utilization of U.S. product ingredients and market research. MAP is administered by USDA’s Foreign Agricultural Service. All program applicants undergo a competitive review process based on four weighted criteria – the degree to which the applicant contributes resources to the program, historic export performance, projected export goals and achievement of past export goals. MAP is one of several USDA programs included under a unified application and review process designed to ensure the most effective and results-oriented utilization of government resources available to the agriculture industry for developing overseas markets for U.S. products. For more information on the program, call the FAS Marketing Operations Staff at (202) 720-4327 or visit the FAS Web site at http://www.fas.usda.gov/mos/programs/mapprog.html. Fiscal year 2003 allocations
Participant |
Allocation |
Alaska Seafood Marketing Institute |
$2,721,428 |
American Forest & Paper Association |
$5,979,825 |
American Peanut Council |
$1,185,877 |
American Seafood Institute |
$750,515 |
American Seed Trade Association/Oregon Seed Council |
$354,451 |
American Sheep Industry Association |
$276,916 |
American Soybean Association |
$3,431,438 |
Blue Diamond Growers/Almond Board of California |
$1,214,877 |
California Agricultural Export Council |
$618,066 |
California Asparagus Commission |
$244,922 |
California Cling Peach Growers Advisory Board |
$316,958 |
California Kiwifruit Commission |
$132,747 |
California Pistachio Commission |
$771,698 |
California Prune Board |
$2,184,878 |
California Strawberry Commission |
$552,809 |
California Table Grape Commission |
$2,253,608 |
California Tomato Commission/Florida Tomato Committee |
$614,285 |
California Tree Fruit Agreement |
$1,150,782 |
California Walnut Commission |
$2,812,106 |
Cherry Marketing Institute |
$122,265 |
Chocolate Manufacturers Association |
$989,423 |
Cotton Council International |
$8,406,098 |
Cranberry Marketing Committee |
$736,959 |
Florida Department of Citrus |
$3,998,895 |
Food Export USA Northeast |
$4,366,864 |
Ginseng Board of Wisconsin |
$28,559 |
Hawaii Papaya Industry Association |
$61,105 |
Hop Growers of America |
$87,081 |
Intertribal Agriculture Council |
$444,794 |
Mid-America International Agri-Trade Council |
$6,056,818 |
Mohair Council of America |
$36,859 |
National Association of State Departments of Agriculture |
$1,576,035 |
National Dry Bean Council |
$549,192 |
National Honey Board |
$130,533 |
National Potato Promotion Board |
$2,331,169 |
National Renderers Association |
$337,183 |
National Sunflower Association |
$868,864 |
National Watermelon Promotion Board |
$134,665 |
New York Wine and Grape Foundation |
$170,759 |
North American Export Grain Association |
$75,226 |
Northwest Wine Promotion Coalition |
$438,114 |
Organic Trade Association |
$73,573 |
Pear Bureau Northwest |
$1,398,786 |
Pet Food Institute |
$864,327 |
Raisin Administrative Committee |
$1,835,893 |
Southern United States Trade Association |
$4,644,176 |
Sunkist Growers, Inc |
$1,775,869 |
Texas Produce Export Association |
$72,053 |
The Catfish Institute |
$303,268 |
The Popcorn Board |
$250,835 |
U.S. Apple Association |
$497,763 |
U.S. Dairy Export Council |
$2,161,513 |
U.S. Grains Council |
$3,536,255 |
U.S. Highbush Blueberry Council |
$106,331 |
U.S. Livestock Genetics Export, Inc. |
$754,338 |
U.S. Meat Export Federation |
$10,138,190 |
U.S. Wheat Associates |
$2,458,897 |
USA Dry Pea and Lentil Council |
$478,213 |
USA Poultry and Egg Export Council |
$2,709,601 |
USA Rice Federation/U.S. Rice Producers Association |
$2,620,887 |
WA State Fruit Commission/CA Cherry Advisory Board |
$801,734 |
Washington Apple Commission |
$1,814,050 |
Welch's Food |
$535,458 |
Western United States Agricultural Trade Association |
$6,643,513 |
Wine Institute |
$3,758,831 |
Reserve |
$250,000 |
TOTAL |
$110,000,000 |
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