Des Moines, Iowa
August 28, 2002

Pioneer Hi-Bred International, Inc., will once again support Market to Market, a half-hour weekly program produced by Iowa Public Television and broadcast in 74 markets around the U.S. Market to Market covers rural issues and provides agricultural producers and processors with expert analysis of major commodity markets, insight into price trends and commodity marketing strategies, as well as coverage of news impacting rural America.

"Pioneer recognizes the value Market to Market brings to farmers across the country, and the company is pleased to continue its support of this program," says Lou Ireland, sales and marketing communications manager for Pioneer. "Pioneer has a long history of supporting programs that offer
management suggestions to producers, which they can use enhance their production and profitability. Our support of Market to Market is a prime example of our commitment to helping producers succeed."

Pioneer has been a sponsor of Market to Market since 1996. The program airs twice each weekend, and is viewed by agricultural producers, crop consultants, farm managers and other agricultural professionals in 22 states.

"Iowa Public Television is proud of the relationship we have with Pioneer," says Shellee Bailey, corporate relations and marketing manager for the Iowa Public Television Foundation. "The company's support is valuable to us and allows us to continue to provide programs that are essential to our viewers."

Pioneer Hi-Bred International, Inc., a subsidiary of DuPont, is the world's leading source of customized solutions for farmers, livestock producers and grain and oilseed processors. With headquarters in Des Moines, Iowa, Pioneer provides access to advanced plant genetics, crop protection solutions and quality crop systems to customers in nearly 70 countries. During 2002, DuPont is celebrating its 200th year of scientific achievement and innovation - providing products and services that improve the lives of people everywhere. Based in Wilmington, Del., DuPont delivers science-based solutions for markets that make a difference in people's lives in the areas of food and nutrition, health care, apparel, home and construction, electronics and transportation.