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Donald COLES -
Managing Director - Valley Seeds, Australia |
September 2002 |
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What do you
believe are currently the significant challenges and key
opportunities in this sector? |
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The biggest
opportunity that exists in the worldwide grass seed market is
the introduction of proprietary forage grasses in the USA.
Some European companies have tried to create this market but
with limited success. If the opportunity can be demonstrated
to farmers, participants in the value chain will respond. The
hard part is not demonstrating benefits to farmers, as this
has been done successfully in Europe, Australia and New
Zealand, but to find varieties that deliver real value
for farmers. |
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