The average fluctuation in the corn market in any given year
is 97¢ per bushel. Which end of this 97¢ movement do most
producers sell their grain? Now producers can capture more
profit from opportunities in the grain market through
The J.C. Robinson
Seed Company’s new ProfitGard™ concept and exclusive launch
of DTN Ag1’s Market Tracker Elite™.
"This strategic alliance brings together two companies, both
focused on producer profitability, to offer a unique service to
grain producers," said David Bracht, who works on producer
profitability programs for The J.C. Robinson Seed Co.
"ProfitGard is a series of programs, services and products
designed to provide producers with grain marketing information.
Market Tracker Elite is a natural first product to offer under
the ProfitGard umbrella because it is a unique, personalized
commodity marketing program designed to increase producer’s
profit potential."
Brent Low, director of operations at DTN Ag1, said, "Research
indicates that the complexities involved with profitable
marketing poses the greatest challenge to many of today’s
producers. Producers rank personalized marketing consultations
as one of the most important factors used to sustain and grow
their business. DTN Ag1 meets this need by helping the producer
achieve their profit objectives."
The initial launch will be offered to Golden Harvest
customers in select areas of Nebraska, Minnesota, South Dakota
and Kansas with plans to expand in the future.
"Golden Harvest has been an impartial provider of needed
services for years through the Agronomy Up Front™ program which
helps farmers maximize profits by managing inputs and agronomic
characteristics," said Doug Robinson, senior vice president of
The J.C. Robinson Seed Co. "ProfitGard continues that tradition
of providing cutting edge data, with consulting services focused
on grain marketing from DTN, which is the industry leader in
providing market information to agriculture."
JD Geneser, chief operating officer of Data Transmission
Network Ag Companies, DTN Ag1’s parent company, added "The J.C.
Robinson Seed Co. has become a leader in the seed industry by
providing superior value and service to their customers. Golden
Harvest customers can expect the same commitment to value and
service from DTN Ag1."
Market Tracker Elite
With Market Tracker Elite, the producer is assigned a
personal DTN Ag1 marketing consultant to create an
individualized market plan based on the producer’s cost of
production and financial needs with a goal of maximizing revenue
and minimizing risk. Then by using telephone, Internet and the
DTN system, the consultant communicates frequently with the
producer to modify marketing plans as market conditions change.
"Market Tracker Elite is unique because it combines
individual marketing plans with regular updates." Bracht said.
"Plus, DTN Ag1 is not affiliated with any broker or grain
company so Golden Harvest customers will receive the same
impartial advice they’ve come to expect with our agronomy
programs."
The cost of Market Tracker Elite is about $2.50 an acre,
which is less than 2 cents per bushel of grain marketed for
producers with 130-bushel per acre yields or more. "The corn
market has moved 97¢ from high to low on average during recent
years so this is a small investment to improve marketing
results," Bracht said. "Also, Golden Harvest customers who
increase their seed order will receive a rebate check to use for
getting them started with Market Tracker Elite. It’s all about
making our customers more money. With our high performing Golden
Harvest products and our consistency in providing producers with
the information they need plus DTN Ag1’s expertise in grain
marketing, we can help producers achieve the profit they need to
succeed."
Customers can call Golden Harvest dealers in the designated
launch areas to sign up immediately for Market Tracker Elite
through the ProfitGard program.
The J. C. Robinson Seed Company is one of five member
companies comprising Golden Harvest Seeds, Inc., the nations 4th
largest seed brand. Family-owned and family-led since 1888, The
J.C. Robinson Seed Company has grown into a network of more than
1,500 employees, farmer-dealers and distributors. The company
markets to the western Corn Belt states of Colorado, Kansas,
Iowa, Minnesota, Missouri, North Dakota, Nebraska, New Mexico,
Oklahoma, South Dakota, Texas, Wyoming, the West Coast, plus
international sales in Europe and Mexico. Visit The J.C.
Robinson Seed Company’s website at www.jcrob.com.
DTN Ag1, a subsidiary of Data Transmission Network, is an
innovative company that features high touch consultative grain,
cattle, hogs and dairy marketing services. Headquartered in
Omaha, Nebraska, DTN is a leading business-to-business
electronic commerce and information services company. DTN has
served professional users in the agriculture, weather, energy
and financial services industries since it was founded in 1984.
For each of these business sectors, DTN provides its customers
with targeted (proprietary and third party) time-sensitive
information through a variety of distribution methods including
Internet, satellite, leased lines and other technologies.
DTN is a portfolio company of VS&A Communications Partners
III, LP, the private equity affiliate of Veronis Suhler
(www.veronissuhler.com). Veronis Suhler is a leading independent
merchant bank dedicated exclusively to the media,
communications, and information industries. Visit the DTN web
site at www.dtn.com.