NEWS

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NEWS

Strategic alliance focused on making profit for producers

Waterloo, Nebraska
September 6,  2001

The average fluctuation in the corn market in any given year is 97¢ per bushel. Which end of this 97¢ movement do most producers sell their grain? Now producers can capture more profit from opportunities in the grain market through The J.C. Robinson Seed Company’s new ProfitGard™ concept and exclusive launch of DTN Ag1’s Market Tracker Elite™.

"This strategic alliance brings together two companies, both focused on producer profitability, to offer a unique service to grain producers," said David Bracht, who works on producer profitability programs for The J.C. Robinson Seed Co. "ProfitGard is a series of programs, services and products designed to provide producers with grain marketing information. Market Tracker Elite is a natural first product to offer under the ProfitGard umbrella because it is a unique, personalized commodity marketing program designed to increase producer’s profit potential."

Brent Low, director of operations at DTN Ag1, said, "Research indicates that the complexities involved with profitable marketing poses the greatest challenge to many of today’s producers. Producers rank personalized marketing consultations as one of the most important factors used to sustain and grow their business. DTN Ag1 meets this need by helping the producer achieve their profit objectives."

The initial launch will be offered to Golden Harvest customers in select areas of Nebraska, Minnesota, South Dakota and Kansas with plans to expand in the future.

"Golden Harvest has been an impartial provider of needed services for years through the Agronomy Up Front™ program which helps farmers maximize profits by managing inputs and agronomic characteristics," said Doug Robinson, senior vice president of The J.C. Robinson Seed Co. "ProfitGard continues that tradition of providing cutting edge data, with consulting services focused on grain marketing from DTN, which is the industry leader in providing market information to agriculture."

JD Geneser, chief operating officer of Data Transmission Network Ag Companies, DTN Ag1’s parent company, added "The J.C. Robinson Seed Co. has become a leader in the seed industry by providing superior value and service to their customers. Golden Harvest customers can expect the same commitment to value and service from DTN Ag1."

Market Tracker Elite

With Market Tracker Elite, the producer is assigned a personal DTN Ag1 marketing consultant to create an individualized market plan based on the producer’s cost of production and financial needs with a goal of maximizing revenue and minimizing risk. Then by using telephone, Internet and the DTN system, the consultant communicates frequently with the producer to modify marketing plans as market conditions change.

"Market Tracker Elite is unique because it combines individual marketing plans with regular updates." Bracht said. "Plus, DTN Ag1 is not affiliated with any broker or grain company so Golden Harvest customers will receive the same impartial advice they’ve come to expect with our agronomy programs."

The cost of Market Tracker Elite is about $2.50 an acre, which is less than 2 cents per bushel of grain marketed for producers with 130-bushel per acre yields or more. "The corn market has moved 97¢ from high to low on average during recent years so this is a small investment to improve marketing results," Bracht said. "Also, Golden Harvest customers who increase their seed order will receive a rebate check to use for getting them started with Market Tracker Elite. It’s all about making our customers more money. With our high performing Golden Harvest products and our consistency in providing producers with the information they need plus DTN Ag1’s expertise in grain marketing, we can help producers achieve the profit they need to succeed."

Customers can call Golden Harvest dealers in the designated launch areas to sign up immediately for Market Tracker Elite through the ProfitGard program.

The J. C. Robinson Seed Company is one of five member companies comprising Golden Harvest Seeds, Inc., the nations 4th largest seed brand. Family-owned and family-led since 1888, The J.C. Robinson Seed Company has grown into a network of more than 1,500 employees, farmer-dealers and distributors. The company markets to the western Corn Belt states of Colorado, Kansas, Iowa, Minnesota, Missouri, North Dakota, Nebraska, New Mexico, Oklahoma, South Dakota, Texas, Wyoming, the West Coast, plus international sales in Europe and Mexico. Visit The J.C. Robinson Seed Company’s website at www.jcrob.com.

DTN Ag1, a subsidiary of Data Transmission Network, is an innovative company that features high touch consultative grain, cattle, hogs and dairy marketing services. Headquartered in Omaha, Nebraska, DTN is a leading business-to-business electronic commerce and information services company. DTN has served professional users in the agriculture, weather, energy and financial services industries since it was founded in 1984. For each of these business sectors, DTN provides its customers with targeted (proprietary and third party) time-sensitive information through a variety of distribution methods including Internet, satellite, leased lines and other technologies.

DTN is a portfolio company of VS&A Communications Partners III, LP, the private equity affiliate of Veronis Suhler (www.veronissuhler.com). Veronis Suhler is a leading independent merchant bank dedicated exclusively to the media, communications, and information industries. Visit the DTN web site at www.dtn.com.

Golden Harvest® is a registered trademark of Golden Harvest Seeds, Inc.
Agronomy Up Front is a trademark of Golden Harvest Seeds, Inc.
ProfitGard is a trademark of The J.C. Robinson Seed Co.
Market Tracker Elite is a trademark of DTN Ag1.

Company news release
N3778

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