West Des Moines, Iowa
May 1, 2009
 “Creating value is not equivalent
to capturing value.” That’s according to
Context Network founding
partner, Tray Thomas who was a featured speaker at the
fourth annual
international Genomics in Business conference in Amsterdam,
The Netherlands. The three- day meeting, held April 19-21 2009,
drew an international audience of hundreds of high profile
managers, entrepreneurs, leading scientists and key industry and
technology investors.
Thomas said, “It was an honor to participate in this event.
Technology growth in the ag sector continues to move at a rapid
pace. Business leaders have come to realize that technical
knowledge is available in abundance, as is information about
established markets. But commercial insight is often lacking,
putting many technologies, ideas and even companies at risk.”
Thomas’ presentation explored how often, the business model (or
how value is captured) dictates commercial success. He said that
during the conference, there was a great deal of discussion on
factors that drive the creation of a sustainable value capture
model. “One of the greatest challenges in the business of value
capture is that the most commonly underfunded research is
commercial in nature. Ultimately, the market, together with the
model, determines the final value. The value capture model is
important, but effective employment of strategic thought is
paramount for sustained success both individually as companies,
and together as an industry.”
The international conference is sponsored by KeyGene N.V., a
research company with strong focus on molecular genetics and
biotechnology for the plant breeding industry. A PDF version of
the presentation is available HERE.
The Context Network provides business management and strategy
consulting services to the world’s leading agriculture,
biotechnology and food companies and government agencies and
institutions. Major areas of expertise include strategy, merger
and acquisition support, valuation of new technologies,
formation of alliances, and market research. The West Des
Moines-based firm is composed of a core of professional
consultants that is complemented by a network of more than 100
industry and subject-area experts. |
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