Chicago, Illinois
December 11, 2008
DuPont business Pioneer
Hi-Bred today unveiled a new business strategy to bring its
seed genetics to more acres around the world through a network
of partnerships and new brands.
The strategy, called PROaccess(SM), announced during the
American Seed Trade Association's annual conference, will
increase Pioneer global seed market reach through co-brands,
second brands and investments. In the United States alone, this
strategy will allow Pioneer to have access to distribution
systems that cover an additional 5 percent of corn acres.
"PROaccess(SM) adds to the momentum we have been building in the
Pioneer business," said Paul Schickler, Pioneer president and
DuPont vice president and general manager.
"For more than 80 years, our goal has been to increase the
productivity and profitability of Pioneer customers," he
continued. "PROaccess(SM) expands upon that mission by making
available our unique, elite seed genetics to help our partners
around the world expand their selection of high-performing
products and increase their customers' yields and income."
Through the PROaccess(SM) model, Pioneer will develop customized
business agreements with independent seed companies to address
their specific needs.
"We know the seed business is not one-size-fits-all. Each
company has its own needs," Schickler said. "That's why we have
built flexibility into this strategy by customizing the
agreements to fit the individual needs of each company."
Pioneer will manage the PROaccess(SM) business relationships
separate from its Pioneer brand. The seed marketed and
distributed by these companies will be unique and not available
from Pioneer sales reps.
"The PROaccessSM brands are being represented by companies with
rich heritages and successful distribution systems," Schickler
said. "Through the partnership with us, they are strengthening
their ability to offer farmers a diverse line of genetics and
product choices."
PROaccessSM business agreements have been established in Brazil,
Mexico, South Africa and the United States. Pioneer plans to
continue expanding the number of partners and acres through the
PROaccessSM strategy.
Within the United States, PROaccessSM includes business
agreements with leading independent seed companies, encompassing
nearly 20 key corn and soybean states. These distribution
agreements enable the launch of new corn and soybean products
not currently available to farmers. These U.S. co-brands are
owned by Pioneer Hi-Bred and include genetics from Pioneer;
however, each seed company has exclusive marketing and
distribution rights.
In the United States, Pioneer has distribution agreements with
several companies, including:
- AgVenture, Kentland, Ind.,
distributors of VPMaxx™ brand corn hybrids and soybean
varieties
- Doebler's Pennsylvania
Hybrids, Inc., Jersey Shore, Pa., distributors of RPM™ brand
corn hybrids
- Hoegemeyer Hybrids,
Hooper, Neb., distributor of HPT™ corn hybrids and soybean
varieties
- NuTech Seed, Ames, Iowa,
distributor of G2™ Genetics brand corn hybrids and soybean
varieties
- Seed Consultants, Inc.,
Washington Court House, Ohio, distributor of Supreme EX™
brand corn hybrids and soybean varieties
Additionally, Pioneer announced in
May 2008 it acquired the Curry™ Seed brand name and will
continue to sell corn and introduce soybean seed.
GreenLeaf Genetics, LLC, (GLG) was an early step in Pioneer's
business strategy. GLG, a 50/50 joint venture formed in April
2006 by DuPont and Syngenta, continues to provide expanded
options to U.S. and Canadian farmers through broader access to
both companies' proprietary corn and soybean genetics and
biotechnology traits.
Outside the United States, Pioneer has the following agreements
in place:
- BioGene™, Brazil,
Pioneer's second-brand of seed corn hybrids
- Agricol, South Africa,
distributor of IMPAKTM brand corn hybrids
- Ducor, Mexico, a
DuPont joint venture and distributor of Ducor® brand
corn and sorghum hybrids
Pioneer Hi-Bred, a DuPont
business, is the world's leading source of customized solutions
for farmers, livestock producers and grain and oilseed
processors. With headquarters in Des Moines, Iowa, Pioneer
provides access to advanced plant genetics in nearly 70
countries.
DuPont is a science-based products and services company. Founded
in 1802, DuPont puts science to work by creating sustainable
solutions essential to a better, safer, healthier life for
people everywhere. Operating in more than 70 countries, DuPont
offers a wide range of innovative products and services for
markets including agriculture and food; building and
construction; communications; and transportation.
The DuPont Oval Logo, DuPontTM, The miracles of scienceTM are
registered trademarks or trademarks of DuPont or its affiliates.
VPMaxxTM, RPMTM, HPTTM, G2TM, Supreme EXTM, IMPAKTMare
trademarks of Pioneer Hi-Bred. Ducor® is a trademark of Ducor
Mexico. |
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