Goledn Valley, Minnesota
June 4, 2007
Syngenta announced today it is
making enhancements in its Corn and Soybean seeds and traits
organization to accelerate growth of the
Garst®,
Golden Harvest®,
NK® businesses and
Agrisure™ traits.
Garst, Golden Harvest and NK are each restructuring their sales
teams to serve distinct grower needs and purchasing preferences.
In support of the field sales and customer services
organizations, Syngenta is aligning and enhancing many
resources, such as marketing, product management and operations,
into a strong centralized infrastructure, located in the
Minneapolis, Minnesota Metropolitan area. The commercial
headquarters and leadership of Garst and Golden Harvest,
previously located in Slater, Iowa, and Waterloo, Nebrasla will
relocate to the Minneapolis area. The Syngenta seed supply and
product development organizations associated with the Slater and
Waterloo sites will continue expansion to underpin the extensive
Syngenta pipeline of new corn hybrids and Agrisure traits.
“We are creating a more direct connection between customers and
the resources of Syngenta,” says Bruce Howison, vice president,
marketing. “Garst, Golden Harvest and NK each have a product
portfolio featuring leading Syngenta genetics and Agrisure
traits that uniquely addresses its customers’ productivity
needs. Syngenta is committed to helping more growers and
retailers build a valued relationship with the specific Syngenta
brand best-suited to their business,” Howison says.
Garst, Golden Harvest and NK will continue to have their own
sales teams. They will work to ensure that customers have
enhanced access to the unique benefits offered by their Syngenta
seed brand of choice.
“Probably more than any other seed supplier, Syngenta knows that
one seed brand cannot fit the needs of every grower in any given
area,” says Steve Ligon, vice president, commercial operations
and head of sales. “We will match the best of our individual
brands to the customers who can most benefit from a relationship
with that brand, and this will add up to a larger customer
footprint for us and a better deal for our customers,” Ligon
says.
David Witherspoon, former brand head for Garst, will assume
leadership of the expanding Syngenta Renewable Fuels business.
Pedro Rugeroni, formerly Syngenta country head for seeds in
Brazil, now heads Garst. Rob Robinson, former brand head for
Golden Harvest, assumes a senior role in supporting the
transformation of the commercial business. Kevin Kimm, formerly
a national sales manager with NK, now heads Golden Harvest.
David Elser continues as head of NK.
As part of the transformation, Syngenta is creating a new
Business Development group, headed by Ioana Tudor, which will
develop initiatives for long-term growth, including
acquisitions, licensing of new technologies, next-generation
biofuels and new feed products.
Syngenta is a world-leading agribusiness committed to
sustainable agriculture through innovative research and
technology. The company is a leader in crop protection, and
ranks third in the high-value commercial seeds market. Sales in
2006 were approximately $8.1 billion. Syngenta employs around
19,500 people in over 90 countries. Syngenta is listed on the
Swiss stock exchange (SYNN) and in New York (SYT). Further
information is available at
www.syngenta.com.
NK®, Agrisure™ and the Syngenta logo are trademarks and
registered trademarks of a Syngenta Group Company. Garst® is a
trademark of Garst Seed Company. Golden Harvest® is a trademark
of Golden Harvest Seeds, Inc
Agrisure™, NK® and the Syngenta logo are trademarks of a
Syngenta Group Company.
Garst® is a trademark of Garst Seed Company.
Golden Harvest® is a trademark of Golden Harvest Seeds, Inc. |
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