Almeria,
Spain
June 2, 2006
This week, the multinational company
Syngenta will launch
Peppers Today through S&G, its horticultural seed brand for
vegetables in Europe, Africa and Middle East.
Peppers Today
is a new communication tool specifically centred around the
world of peppers.
Everyone involved in the pepper business will find a selection
of interesting news and information three times a year. “The
content is a colourful mix of market dynamics, analysing trends
in production and techniques, with news ranging from the
position and development of the pepper business in different
countries to information about transport, post-harvest
techniques and the latest consumption and consumer habits,”
explains Michael Sempf, S&G Product Business Manager for peppers
in EAME and responsible for all pepper marketing activities in
this region.
Peppers Today
is available at
http://www.pepperstoday.com/pdf/nwsletter1.pdf
Syngenta is a world-leading agribusiness
committed to sustainable agriculture through innovative research
and technology. The company is a leader in crop protection, and
ranks third in the high-value commercial seeds market. Sales in
2005 were approximately $8.1 billion. Syngenta employs more
than 19,000 people in over 90 countries. Syngenta is listed on
the Swiss stock exchange (SYNN) and in New York (SYT).
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