Basel, Switzerland and Spreckels, California
23 March 2004
Syngenta
and Tanimura & Antle
today announced a new partnership to deliver premium quality
produce to consumers. The joint venture, Dulcinea Farms, LLC.,
will market Dulcinea™ branded produce items including the
PureHeart™ miniature seedless watermelon and a new ultra sweet
Tuscan style cantaloupe. In 2004, Dulcinea™ produce will be
available throughout the US and Canada.
Syngenta is contributing expertise in genetics,
breeding, and crop protection to Dulcinea Farms for a majority
interest in the venture. Tanimura & Antle is contributing its
experience as a leading grower and distributor in the US.
“The partnership underscores our commitment to capturing
downstream value in the highly attractive fresh produce market,”
said Jeff Beard, Chief Operating Officer of Syngenta Seeds.
“Dulcinea Farms is designed to deliver unique fresh produce with
consistently high quality to consumers.”
“This partnership is a first for the produce industry,” said
Rick Antle, Chief Executive Officer of Tanimura & Antle. “By
starting with carefully chosen germplasm, then following
exacting protocols in the growing and distribution process,
Dulcinea Farms will build upon each partner’s strength to
deliver premium products.”
Tanimura & Antle was formed in 1982 by the Tanimura and Antle
families. They combined their more than 50 years each of
experience and knowledge to establish a produce company
unrivaled in its quality products, as well as innovation and
dedication to growers, customers, consumers and employees. The
company was incorporated in 1988 and today farms over 40,000
acres in the United States and Mexico. Tanimura & Antle has
manufacturing facilities in California, Arizona, Georgia,
Indiana, and Quebec and ships a full line of premium fresh
produce and value-added products throughout North America,
Europe and Asia.
Syngenta is a world-leading agribusiness committed to
sustainable agriculture through innovative research and
technology. The company is a leader in crop protection, and
ranks third in the high-value commercial seeds market. Sales in
2003 were approximately US$ 6.6 billion. Syngenta employs more
than 19’000 people in over 90 countries. Syngenta is listed on
the Swiss stock exchange (SYNN) and in New York (SYT). |