Delta and Pine Land new picker cotton is subject of web-based "crop-umentary" which documents field performance of breakthrough new variety

Scott, Mississippi
July 1, 2002

This season, Delta and Pine Land Company (D&PL) announced the availability of DP 555 BG/RR, the company’s new picker variety that combines positive yield potential, a solid fiber package and stackedgene technology. The product’s impressive performance in recent variety tests has generated a high level of interest and numerous inquiries. In response to demand, the company has posted an online "crop-umentary," allowing visitors to track the progress of DP 555 BG/RR in the field at:
http://www.deltaandpine.com/products/picker/Stacked/progressive%20555.htm

Updated every two weeks, the link features photos of DP 555 BG/RR plants growing on Thomas Bruton’s Nitta Yuma, Miss., farm, accompanied by detailed input and agronomic information.

"DP 555 BG/RR is the first of a new generation of products entering the marketplace today as a result of Delta and Pine Land’s worldwide breeding and testing program," said Jim Willeke, vice president of sales and marketing. "We suggest that growers and consultants find a field of DP 555 BG/RR in their area to view this breakthrough variety personally. But, for those who can’t visit a field site, the Website is the next best thing."

A mid- to full-season variety, DP 555 BG/RR has performed exceptionally well in variety tests the past two years and has captured the attention of researchers, ag media and producers.

"The web page is a novel way to experience the life cycle of the product, from planting through the vigorous growth cycle to payout at harvest time," Willeke said.

The web page, along with other useful agronomic and variety information, can be found at www.deltaandpine.com.

Delta and Pine Land Company is a commercial breeder, producer and marketer of cotton planting seed, as well as soybean seed, in the Cotton Belt. For more than 80 years, the Mississippi-based company has used its extensive plant breeding programs drawing from a diverse germplasm base to develop superior varieties. Delta and Pine Land (NYSE: DPL) has offices in eight states and facilities in several foreign countries.

Company news release
4639

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