The J.C. Robinson Seed Co. realigns marketing services to remain close to the customer

Waterloo, Nebraska
January 11, 2002

As customer expectations rise in a rapidly changing market environment, customer service remains an important focus of The J.C. Robinson Seed Co. To ensure this commitment continues, the marketing services work group has realigned.

"We are continuously improving and delivering the best possible genetics and developing marketing programs to address the needs of specific customer groups," Jon Blasing, marketing services director said. "In addition, we must also improve and deliver the best possible service bundle. When we put together exceptional products, targeted programs and exceptional service we will achieve our goal of staying close to our customer."

"We spent a great deal of time analyzing our current customer systems, identifying areas where customers told us we were doing well and other areas where we knew we need to grow to help our customers grow," Blasing said. "It’s with much pleasure that the result of this planning is announcing a number of promotions, as well as new roles for members of our team."

The changes are as follows:

Dealer Business Center Department

  • Connie Martin has been promoted to Leader of the Dealer Business Center. In addition to
    managing the Dealer Business Center staff, Martin is also responsible for inventory and customer business procedures. Martin has been with the Company for 10 years, working in the Dealer Business Center performing various functions during her tenure.
  • Kathy Hedrick has taken on the role of Inventory Specialist. Hedrick is responsible for inventory information processing. Hedrick has been with the Company and the Dealer Business Center for 9 years.
  • Leigh Turille role has changed to Business to Business Systems Manager. Turille’s focus is on the customer segment that includes executive management, other Company departments, finance, and technology partners. Turille also has extensive experience with the Company and the Dealer Business Center with her 25 years with the Company of which the last three years has been as Dealer Business Center manager.
  • E-commerce Department

  • Stephanie Perry, a 4 year Company employee, has been promoted to E-implementation Specialist. Perry’s primary responsibilities will include the control and access of our website www.jcrob.com, training and documentation, special information projects, and administration of the summer intern program.
  • Customer Support Department

    • "Over the last year the Customer Support department has found new ways to bring value to our customers," Blasing said. "The entire department has fine tuned their roles so that each member can continue to foster the current relationships they have built with our customers and dealers."

    "The changes we made across the Marketing Services area were made to improve the consistency and quality of our service to all our customers and to make us easier and more efficient to do business with," Blasing said.

    The J. C. Robinson Seed Company is the largest of five-member companies comprising Golden Harvest Seeds, Inc., the nation’s 4th largest seed brand. Family-owned and family-led since 1888, The J.C. Robinson Seed Company has grown into a network of more than 1,500 employees, farmer-dealers and distributors. The company markets to the Western Corn Belt states of Colorado, Kansas, Iowa, Minnesota, Missouri, North Dakota, Nebraska, New Mexico, Oklahoma, South Dakota, Texas, Wyoming, the West Coast, plus international sales in Europe and Mexico.

    Golden Harvest® is a registered trademark of Golden Harvest Seeds, Inc.

    Company news release
    4095

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