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Boise, Idaho
2 July 2002
A new web site for Syngenta Seeds/ROGERS® brand
was recently launched providing growers and dealerships with
online access to ROGERS entire commercial product portfolio. The
web site (www.rogersadvantage.com)
has over 167 downloadable PDF files and three main navigation
centers: About ROGERS, Products, and Where to Buy.
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Products: Detailed information about the
products in commercial fresh market, dry beans, greenhouse,
home garden, and processor businesses.
Launching the rogersadvantage.com web site is
the first step toward meeting the company’s long-range strategic
objectives and short-term goals. Explains Greg Collier, senior
marketing analyst and project team member, "Our full e-business
objectives, will be realized over a multi-year time frame and we
believe that the rogersadvantage.com project is an important
foundational piece."
Syngenta is a world-leading agribusiness. The
company ranks first in crop protection, and third in the
high-value commercial seeds market. Sales in 2001 were
approximately US $6.3 billion. Syngenta employs more than 20,000
people in over 50 countries. The company is committed to
sustainable agriculture through innovative Research and
Technology. Syngenta is listed on the Swiss stock exchange and
in London, New York and Stockholm. Further information is
available at
www.syngenta.com.
Company news release
4762 |
OTHER RELEASES FROM THIS COMPANY |
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