Overcoming
the Broccoli Challenge
with MarathonEveryone in the California and
Arizona vegetable industry knows that broccoli's gain in popularity is an incredible
success story. U.S. consumption over the last 18 years has increased a whopping 240%!
Consumers have not only greatly benefited by having a good
tasting and good looking vegetable, but a very healthy one as well. Sulphuraphane in
broccoli has been found to have cancer prevention properties.
I'm sure that former President George Bush
would have considered eating broccoli had he known this at the time! |
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| Consumers are not the only ones who have
benefited from this versatile vegetable. |
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Risk Management
with Sakata's Marathon |
To meet the increased demand, grower/shippers have grown,
packed and shipped huge volumes of broccoli.Initially,
broccoli was mostly bunched. Later, frozen cuts and spears
became en vogue. |
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| When that acreage moved south of the US border, the broccoli market was revived
by crown cuts for export and domestic use, bagged florets, sliced and diced cuts, and
stalks used for coleslaw and broccoslaw.
These value-added products have
been extremely profitable for the grower and shipper.
Of course,
the varieties have made a significant contribution to the broccoli grower and shippers'
success.
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