Move
over
normal, sugary enhanced and supersweet types...
Novartis Seeds has developed an entirely new endosperm that combines the benefits of
homozygous sugary enhanced varieties and supersweet varieties.
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Our
first TripleSweet™ introduction, a bicolor called Serendipity, is already
available. Our first yellow TripleSweet™ will be launched early in
the year 2000. |
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TripleSweet™
varieties combine the exceptional tenderness and sweet corn flavor of
sugary enhanced kernels with extra sweetness, extended shelf life and
field holding ability. |
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Copyright Novartis
Seeds.
Any copying without the express written permission of Novartis
is strictly prohibited. |
TripleSweet™ varieties can
be harvested over a longer period than sugar enhanced, and deliver more
consistent, longer lasting sweetness, even under drought stress, making
them ideal for roadside markets and local shipping.
 Novartis Seed's sweet corn
germplasm is envied by all
and rivaled by none.Year
after year, our breeders tap in to this phenomenally diverse genetic resource to develop
ROGERS® brand varieties that revolutionize the flavor, appearance, and cultivation of
sweet corn.
By carefully listening to the
marketplace, we'll continue to introduce innovative and trend-setting
sweet corn varieties such as our new bicolor TripleSweet™ variety Serendipity.
The success of the ROGERS
brand program is demonstrated by the large number of unique sweet corn
varieties that have gained consumer acceptance. By applying both
conventional and innovative plant breeding techniques to its extensive
germplasm resources, Novartis Seeds continues to lead the development
of improved sweet corn varieties for the world's most discriminating
consumers.
Seed of the TripleSweet™ variety
Serendipity may be purchased by commercial and home garden growers
from authorized Rogers® brand
dealers. |
