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Interview with Dr. Isaac Nir

How do you see your company evolving over the next 5 to 10 years?

The development of our company is based on three main premises:

  • The organic industry is growing rapidly;
  • By law, organic growers will have to buy organic seed starting in October 2002 in the US and in January 2004 in Europe.
  • Over the last 4 years, our company has developed a sophisticated infrastructure for organic seed production.

At this stage, the demand for certified organic seeds comes mainly from the hobby market, seed packets and small to medium size organic growers. Our large assortment has been developed to service mainly this particular market. The other market segment of professional seeds companies is still dormant, but it is not difficult to anticipate the future demand. It will develop very slowly until 2004 and increase very rapidly after that. As long as the seed companies and their professional customers can use conventional seed for their organic production, they will not buy organic seed. This will change when the organic laws are implemented in 2002 and 2004.

Our infrastructure in research, production and processing enables us to double or triple our capacity every year. Most of our growers have large fields, and more land will be certified in the next 1 to 3 years. From our experimental stations and research organization, we will obtain more and more selected open pollinated and hybrid F-1 varieties. We will become increasingly more efficient and more productive, which in turn will enable us to reduce prices and gradually close the price gap between organic and conventional seed.

In January 2003, Genesis Seeds plans to issue its first catalogue for the professional seed companies. This catalogue will include our own proprietary selection of organic seed varieties.

 

 

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