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« Experience the Leafy Choice » -  A new signature for Vilmorin-Mikado salads


France
November  4, 2019


 

Vilmorin-Mikado is officially unveiling the signature that will drive its salad range from now on: a complete and innovative line of almost 500 varieties that meets the needs of the entire industry. Its signature, “Experience the Leafy choice”, is a true invitation to discovery. For this occasion, Vilmorin-Mikado is organizing almost 30 field days around the world to present its products range, sold under the Vilmorin brand. Through this launch, Vilmorin-Mikado is demonstrating its international expertise and asserting its place among major industry players.



 

Expanding the salad range and strengthening the team of Specialists

After 5 years of acquisitions and adding new families such as spinach and baby leaves, the new salad range is growing in scale. “With this new signature, we want to show how versatile and original our salad range is, which offers products adapted to every market, for all types of production and consumption habits around the world,” emphasized Catherine Moulenat, Salad International manager at Vilmorin-Mikado.  To meet industry needs and keep up with the market's swift evolution, Vilmorin-Mikado has not only developed its range, but also strengthened its Research, Development and Marketing teams. Now, each species is assigned to a product specialist manager, who provides specific solutions for each grower, on five continents. Invaluable Species expertise enables Vilmorin-Mikado teams to listen to each market’s needs and provide suitable support in the field.   


A global strategy driven by innovation: the example of “Greens”*

A historic player in the seed industry, Vilmorin-Mikado is innovating and developing an unprecedented market approach by expanding a breeding program for “Greens”. By investing in several research programs in France, the United States, Spain, England and Australia, Vilmorin-Mikado is asserting its place among major salad industry players and becoming the only seed company in the world with a research program dedicated to “Greens”. 


Urban agriculture and hydroponics: two major themes of the Vilmorin-Mikado strategy 

Resolutely focused on the future, Vilmorin-Mikado is also involved in the development of salad varieties for urban agriculture and hydroponics. To respond to changing dietary habits, Vilmorin-Mikado has developed several strategic partnerships around the world, especially in France and Japan. This is the case for Ferme Urbaine Lyonnaise (Lyon Urban Farm), for example, a project supported by Vilmorin-Mikado that assists the FUL teams and supplies the pilot greenhouse with vegetable seeds. In addition, Vilmorin-Mikado has launched an ambitious research program with Chiba University in Japan to create vegetable varieties that are adapted to these new production systems.  

A local salad field day! 

The new salad range signature “Experience the Leafy choice” will be presented as part of the over 30 platforms organized by Vilmorin-Mikado around the world. In France, the “New Leafy range” event took place on 5 September 2019 at the La Ménitré site, nearby Angers: a day filled with presentations of several major innovations in the range such as the Colored kale baby leaves trio with the new KX1, KX2 and Red Russian varieties and complete resistance to Bremia 
Bl: 16-36EU.

For more information on the new signature « Experience the Leafy choice » and the Vilmorin-Mikado salad range, please, visit our website.

* Baby leaves other than lettuce: arugula, red or green kale, mustard greens, pak choi, beet greens and red amaranth



More news from: Vilmorin-Mikado


Website: http://www.vilmorin.com

Published: November 4, 2019

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