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Glossary > Marketing Communication Manager
Role Purpose
Provide
strong leadership for internal and external
communications, promotional and
advertisement activities and events as well
as public relations activities related to
all aspects of the seed business.
Typical Work
Activities
- Support
the Product Marketing team with the
development and execution of promotions &
media plans and campaigns; including program
launch activities, trade shows, advertising,
and packaging as well as photography and
copywriting.
- Work
closely with the Product Marketing Team to
optimize ad and promotional activity
resources; provide guidance and challenge
proposals to reach best result.
- Work
collaboratively with colleagues from other
businesses in NAFTA and globally to achieve
synergies, ensure business alignment, and
present a unified brand to customers,
stakeholders, and employees.
- Manage
outside vendors and ensure the relationships
are efficient and cost-effective.
- Explore
use of novel communication technologies to
maximize internal and external communication
efficiency and outreach. e.g. social media
- Manage and
govern the “look and feel” of the company
web sites based on global standards and
branding direction.
- Lead
communications and public relations efforts
- Play key
role in the development of a communications
strategy that is aligned with global and
regional direction and capitalizes on social
media outreach.
- Manage
internal communications, including the
development of editorial plans, maintaining
a dynamic presence on the intranet and
ensuring harmonization with global and
regional objectives.
Educational
Requirements
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Bachelor’s degree in business,
marketing, or related field.
Skills,
Knowledge, and Experience
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Minimum 3 years experience in
written communications (Journalism,
messaging and public relations)
Strong track record in marketing
communications (advertising and
promotion, events, and web, desired)
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Agricultural, produce or food
industry experience preferred.
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Personnel management skills, both
in-house staff and external vendors.
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Creative approach and positive
attitude.
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